In the world of E-commerce, many retailers rely on Amazon to constantly generate new customers. This is a mistake.
It is AS important (if not more...) to build your own database of prospects and customers that you can create a direct relationship with and market to, on an ongoing basis.
You need to be in control of your own customers, so that you are in control of your business.
Make sense? Great!
But how do you attract your target market and actually get them to hand over their email address?
Good question….
You do this by using a lead magnet (something of value that you offer in exchange for your customers’ or website visitors’ email address). But with so many options and so many different experts telling you which is best, it can become confusing and even a little overwhelming.
Ultimately your success will come from really understanding your customer avatar and what they need or want right now; researching what your competitors are successfully offering as their lead magnets and testing different types of lead magnets to see what actually works for you and your audience.
To get you started, here’s some ideas of lead magnets that can work really well for E-commerce. Read through these and see what resonates with you and your target market.
And then test, test and test again.
Discounts
This is probably the easiest and most popular lead magnet that you can use and is seen across all industries; e-commerce, information products, B2B services and more...
The main advantage to this type of lead magnet is the simple and quick setup. You don’t need to spend hours creating an eBook or course, you just need to set up a code that can be sent automatically via email as soon as someone subscribers.
Everyone loves (and these days come to expect) a discount, so it will attract sign ups.
The biggest disadvantage of course is that offering discounts will cut into your profit.
You are potentially devaluing your product, brand and offer and allowing it to become a commodity that people by on price.
You are also attracting an audience that wants to save money and only use discounts, which won’t necessarily result in a loyal fan base that wants to purchase from you time and time again.
Another very popular lead magnet for e-commerce is Coupons.
Coupons usually offer a discount but can also be used for promotional muli-buys (e.g. buy 2 get 3rd free), free shipping and any other promotion.
They are also easy to use and great for a new product launch, helping drive customers to your website or directly to your Amazon listings, to help your ranking.
Like discounts, this issue with coupons is that people can become reluctant to buy full price if they consider the brand to always have a deal.
If a website I buy from has lots of promotions throughout the year, I will avoid buying full price and will wait until the same offer (or a similar) is back on. I now see the RRP as an inflated price and the discount as the ‘real’ price.
Another thing to consider is how many of these coupons you want being used. If it doesn’t matter and the more the better - you can just use one code. If you are providing a heavy discount and only want a limited number of products to be sold - you will need to distribute individual coupon codes.
There have been many horror stories of Amazon sellers being completely wiped out of stock (at a loss) when their promotions have gone viral and they had no limitations set for the code being used.
All that said, discounts and coupons continue to be among the most popular lead magnets to use for e-commerce as they will help to get your product off the ground and start attracting a list of prospective customers.
Use the incentive of a free gift to encourage people to join your list. Whilst this can be a standalone offer, why stop there? It can be much more powerful when included within a sales funnel.
By using a sales funnel, you can naturally lead your prospects from the free gift to a relevant product offer and even upsell offer, before completing their request to ship the free item.
Only a percentage of prospects will take you up on these offers, but this income will not only pay for your advertising but can result in you making profit from the free gift giveaway.
Another option would be to tie the free gift into a purchase, offering customers a choice of free gift at the checkout, as they complete their purchase.
This is ideal for a subscription based product or one that would need to be replenished on a regular basis (supplements, skincare, etc).
Who wouldn’t want to try before they buy? And of course everyone loves a freebie!
Let the results of your product speak for themselves.
Again you can use this lead magnet to guide prospects into your sales funnel, with a promotional offer on your sales page and a second offer on the upsell page. This would help you to identify buyers and hyper buyers and it would also pay for your ad costs and make profit on the back end.
You can learn a lot about your leads, from a quick quiz or survey.
Respondents might need to be incentivised to complete it (e.g. discount voucher or an amount of money off) and you would need to make it as short and quick to complete as possible.
Running contests or competitions is another great tactic and works really well on social media. Offer a great prize and watch those likes and shares climb. Competitions are great for raising brand and product awareness and attracting new customers.
None of us like the idea of paying for shipping. On the contrary, we have come to expect all businesses to offer shipping for free.
Because of this reluctance to pay shipping costs (which inevitably we would be paying it would just be wrapped into the product cost!) many of your prospects would be willing to provide their contact information to avoid paying for shipping.
Hopefully that has got the cogs turning and given you some food for thought. But why stop there? Let your imagination go wild and get creative.
But if you still want more ideas, I have a short cut for you…. Russel Brunson’s “Lead Funnel Swipe File’. It shows you the exact funnels that Russell and other successful entrepreneurs study and model to build their lists.
It also shows you the secrets to creating irresistible hooks, headlines, lead magnets, bullets, and stories that capture leads on demand!
You can model any of these for your own business! I’m a big believer in not reinventing the wheel! Especially when you can have 106 successful lead generating funnels to model, at your fingertips. Now that’s leverage ;o)
Click the link to find out more...
==> Click here to claim your copy of “Lead Funnel Swipe File.” <==
If you like the idea of using sales funnels in your business, but have no idea where to start - these posts will help shed some light..
Funnel Basics! What is a Sales Funnel and Why do You Need One?
How to Build Your Own Sales Funnel - With Click Funnels
And if you’re ready to go - I have another two great resources to help you.
Click the image below for a 14 Day Free Trial for Clickfunnels
And Click the image below for a 30 Day Free Sumit - where you will learn all about Sales Funnels and how to use them in your business.
As usual, I hope you have an Amazing Day!
Everyone loves (and these days come to expect) a discount, so it will attract sign ups.
The biggest disadvantage of course is that offering discounts will cut into your profit.
You are potentially devaluing your product, brand and offer and allowing it to become a commodity that people by on price.
You are also attracting an audience that wants to save money and only use discounts, which won’t necessarily result in a loyal fan base that wants to purchase from you time and time again.
Coupons
Another very popular lead magnet for e-commerce is Coupons.
Coupons usually offer a discount but can also be used for promotional muli-buys (e.g. buy 2 get 3rd free), free shipping and any other promotion.
Like discounts, this issue with coupons is that people can become reluctant to buy full price if they consider the brand to always have a deal.
If a website I buy from has lots of promotions throughout the year, I will avoid buying full price and will wait until the same offer (or a similar) is back on. I now see the RRP as an inflated price and the discount as the ‘real’ price.
Another thing to consider is how many of these coupons you want being used. If it doesn’t matter and the more the better - you can just use one code. If you are providing a heavy discount and only want a limited number of products to be sold - you will need to distribute individual coupon codes.
There have been many horror stories of Amazon sellers being completely wiped out of stock (at a loss) when their promotions have gone viral and they had no limitations set for the code being used.
All that said, discounts and coupons continue to be among the most popular lead magnets to use for e-commerce as they will help to get your product off the ground and start attracting a list of prospective customers.
Free Gifts
Use the incentive of a free gift to encourage people to join your list. Whilst this can be a standalone offer, why stop there? It can be much more powerful when included within a sales funnel.
By using a sales funnel, you can naturally lead your prospects from the free gift to a relevant product offer and even upsell offer, before completing their request to ship the free item.
Only a percentage of prospects will take you up on these offers, but this income will not only pay for your advertising but can result in you making profit from the free gift giveaway.
Another option would be to tie the free gift into a purchase, offering customers a choice of free gift at the checkout, as they complete their purchase.
Free Trial or Sample
This is ideal for a subscription based product or one that would need to be replenished on a regular basis (supplements, skincare, etc).
Let the results of your product speak for themselves.
Again you can use this lead magnet to guide prospects into your sales funnel, with a promotional offer on your sales page and a second offer on the upsell page. This would help you to identify buyers and hyper buyers and it would also pay for your ad costs and make profit on the back end.
Quizz or Survey
Respondents might need to be incentivised to complete it (e.g. discount voucher or an amount of money off) and you would need to make it as short and quick to complete as possible.
Contests
Free Shipping
None of us like the idea of paying for shipping. On the contrary, we have come to expect all businesses to offer shipping for free.
Time to Create Your Lead Magnet!
But if you still want more ideas, I have a short cut for you…. Russel Brunson’s “Lead Funnel Swipe File’. It shows you the exact funnels that Russell and other successful entrepreneurs study and model to build their lists.
It also shows you the secrets to creating irresistible hooks, headlines, lead magnets, bullets, and stories that capture leads on demand!
You can model any of these for your own business! I’m a big believer in not reinventing the wheel! Especially when you can have 106 successful lead generating funnels to model, at your fingertips. Now that’s leverage ;o)
Click the link to find out more...
==> Click here to claim your copy of “Lead Funnel Swipe File.” <==
If you like the idea of using sales funnels in your business, but have no idea where to start - these posts will help shed some light..
Funnel Basics! What is a Sales Funnel and Why do You Need One?
How to Build Your Own Sales Funnel - With Click Funnels
And if you’re ready to go - I have another two great resources to help you.
Click the image below for a 14 Day Free Trial for Clickfunnels
And Click the image below for a 30 Day Free Sumit - where you will learn all about Sales Funnels and how to use them in your business.
As usual, I hope you have an Amazing Day!
Have a great day! 😃
Laptop Lifestyle Living
- Design A Life You Love!
Watch us on YouTube | Find us on Facebook | Follow us on Twitter
Join us on Instagram | Sign up to the Blog
Want some Help? Download you FREE Cheatsheets here:
==> 7 Ways to Explode Your Business Online <==
==> 23 Ways to Boost Your Business Income TODAY <==
Watch us on YouTube | Find us on Facebook | Follow us on Twitter
Join us on Instagram | Sign up to the Blog
Want some Help? Download you FREE Cheatsheets here:
==> 7 Ways to Explode Your Business Online <==
==> 23 Ways to Boost Your Business Income TODAY <==
