5 Ways For Amazon Sellers to Collect Amazon Customer Email Addresses

Amazon is a huge platform and makes selling to its customers very easy for its e-commerce sellers. Amazon take care of all the marketing, getting the following, the platform in fact they do absolutely everything for us - which is what makes selling on Amazon an absolute no brainer for eCommerce business owners. 

However, this does come at a cost...

Amazon own the data. They own their customers. They own their platform and you as a seller, must abide by their rules. They have a lot of restrictions in place when it comes to contacting their customers - everything must be done through the Amazon platform and you are not given their real email addresses

Why is this a problem?

Because it means that should Amazon decide to close your account down or block your listings (which speaking from experience I can tell you does happen...!) you can be left without a business.

You would literally have to start again from scratch. Without a customer email list you won’t be able to continue to sell to your customers.

Ok… so how do I collect email addresses from my Amazon Customers?

Well before you do, I should remind you that directing customers away from Amazon’s platform is against their terms of service.

So whichever approach you decide to take, I’d recommend you are familiar with their terms and make sure that whatever you are doing is not in breach of this.

Discount on their next purchase.

20% is usually a good discount to encourage customers to give you their contact information. You can promote the offer on an insert or business card included within the product, or you could use a QR Code on the packaging (or as a label) directing your customers to a landing page with your opt-in and offer. To keep Amazon happy you can direct customers back to Amazon to make their purchase with their coupon code.

Extended Product Warranty

Amazon shouldn’t have any issues with you offering your customers an extended product warranty and directing them to your website to register for this. Many of the big brands operate in exactly the same way for electronics and high value products. By providing a free extended warranty you are adding value to your customers’ shopping experience on Amazon and creating credibility for yourself as a seller. You can again do this through inserts, business cards or QR codes.

Competition or Giveaway

Invite your customers to join in with a competition or giveaway. Remember, the value of the prize must be high (or perceived as high) if you want people to actually partake. If they like the prize and think they have a good chance of winning - you will soon collect a number of email addresses.

Content / Free Guide or eBook

This will obviously come down to your market and the type of product that you are selling - it won’t work for all products and markets. But it could work really well for:

Cooking appliances and accessories-: Offer a free recipe eBook.

Exercise equipment or accessories -: Offer a workout guide PDF or Diet Plan.

Oil diffusers - Offer a guide to the hidden benefits of essential oils

You get the idea, you basically want to offer your customers something that is very relevant to their purchase and something that will actually be of value to them. This content can be promoted in the same way as the previous offers and can be delivered automatically through an Autresponder the minute they subscribe.

Reach customers before they visit Amazon

Now this one seems a bit back to front, but… If you can reach prospective customers before they even make their purchase, you can be sure not to be in breach of any terms and conditions, you can still collect email addresses and you can help the organic search rankings of your listings by driving external traffic directly to them.

This tactic is great for new product launches and any seasonal or product specific promotions you are running. Use your social media channels to promote the offers, drive prospects to an opi-in page and automatically distribute codes via your autoresponder.

So whilst Amazon is an amazing selling platform, once that I certainly wouldn’t be without, I hope I have shown you how important it is to have your own customer list and given you some ideas to help get you started building your own.

If you are feeling stuck when it comes to landing pages, opt-in pages and autoresponders, don’t worry we have some more posts that can help you.

Insert blog links to:


Funnel Basics! What is a Sales Funnel and Why do You Need One?

How to Build Your Own Sales Funnel - With Click Funnels

Have a great day!  😃

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