How to Use LinkedIn for Your Small Business - A Beginner's Guide

by Cathy Zimmermann

You've probably heard of LinkedIn, but do you know what it really is and how to use LinkedIn for your business? How can it help with marketing? Get answers to your questions about using LinkedIn for business here.

What is LinkedIn?

With close to 675 million members, LinkedIn is the world’s largest professional network on the Internet. Used by more than 30 million businesses from more than 200 countries, it can be a powerful marketing tool and social networking resource once you learn how to use it. It gives you the opportunity to build business relationships all over the world as well as locate and reconnect with former colleagues or college alumni. People like to do business with people they know, and LinkedIn brings that personal connection to your business

How does LinkedIn work?

The way LinkedIn works is that it gives you a platform for creating a personal network of strategic contacts. You start by creating a profile in which you describe yourself and list your education, skills, and professional experience. Then you start asking people you know who are on the network to connect to you. You can search for individual names or email addresses to invite to connect with you. You can also allow LinkedIn to help you find contacts by clicking on the Find Connections button in the Build Your Network tab.

That will give you an option to import contacts from an email account, or to individually email people you know.

Once someone accepts your invitation to connect, they become a first-degree connection and can they can see all the information in your profile. People who are connected to your first-degree connections but not directly to you will show up in searches you do for contacts as your second-degree contacts. People who are connected to your second-degree contacts, but not you, will be third-degree contacts. The idea is to "meet" new people through the people you already know to expand your existing network - "Six Degrees of Separation (or Kevin Bacon!)" for business. You can then use this trusted network to find new clients, vendors, business partners, or employees, or if you're a job seeker, a new job.

How do I get started?

LinkedIn Help provides an overview of the system's capabilities and what you can and can't do. But the place to focus on as you get started with the network is your personal profile page. Think of it as your online business card - the first impression you will make on potential clients, vendors, or other business contacts. In fact, when someone searches for your name on Google or Bing, your LinkedIn profile may be at the top of the search result or prominently featured on it. So, make sure your profile information and your photo are professional, complete, and up-to-date. Be sure to link your website and your Twitter account to your profile, too. Link back to your LinkedIn profile from your website, your Twitter profile and any other network or listing that lets you.

As you fill out your profile, pay particular attention to the brief "headline" you are asked to complete. The words in the headline are what will show up on right below the search box on LinkedIn when someone searches for your name. 

Those words will also show up when in the LinkedIn listing that appears when someone searches Google for your name. 

What will LinkedIn do for my business? 

You can use your LinkedIn account to get leads, build brand awareness, find vendors, find employees, and educate potential customers about your business. The specifics will vary somewhat according to your present needs and the nature of your business. One key thing you should do, though, is to build a Company Page for your business in addition to your personal profile.

As long as you have a company email address, you can set up a Company Page that customers and other interested people can follow for updates on your business, and review your products and services.

You can also get known and gain contacts by participating in LinkedIn Groups. Groups let you ask questions and share your expertise with other people with similar interests.

What about privacy?

Your profile will be visible to your connections. You control who else can see it. You can choose to make your public profile visible to everyone or no one. You can choose which details to make visible beyond the basics (your name, industry, location, and number of recommendations.) Your e-mail address is not displayed - initial communication is handled through LinkedIn. For added privacy, you can choose to display only your first name and last initial on your public profile, but your connections will see your full name. People who wish to connect with you must have your approval to do so.

What about the cost?

LinkedIn has a basic free service and offers enhanced services for a fee. The basic free service works well for many small businesses, but the fee-based LinkedIn Premium accounts offer more resources for generating leads, recruiting employees, gaining business insights, and contacting people outside your network of connections.

Original Source: https://www.businessknowhow.com/internet/linkedin.htm

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How to Use Pinterest for Business

By: April Maguire

If you're not using Pinterest for business, you're missing out on a proven and reliable social media marketing platform. Here are seven tips for attracting prospects using Pinterest.

Is Pinterest part of your marketing outreach? If not, you may be missing out on a valuable way to promote your products and services. The No. 4 social site in the country, Pinterest ranks ahead of Twitter, Whatsapp, Snapchat, and even LinkedIn in terms of popularity. In fact, 28 percent of Americans have an account on Pinterest, with 77 million using the site each month. More than a place to connect with friends and family, Pinterest serves a unique function in that it helps its users, known as Pinners, to achieve their goals and dreams.

One of the reasons people flock to Pinterest is that the site offers inspiration for a variety of tasks. People planning a wedding, redecorating a bedroom, or planting a garden, can find “Pinspiration” on this social site. More importantly for business, companies can use Pinterest to connect with current and potential customers, showcase products or offer tips and tricks to position themselves as an expert in the field.

Use these 7 marketing tips to attract attention and potential customers on Pinterest.

Pin Regularly to Market Your Business on Pinterest

You won’t benefit from using Pinterest for your business if you post only sporadically. To build your Pinterest community, and benefit from marketing on Pinterest, aim to post every day. While expert opinions vary, one social media authority recommends posting at least three and not more than 30 pins on a given day. Along with helping you create a robust Pinterest presence, this practice maximizes the number of people who are seeing your content.

Don’t have time to pin content multiple times a day? Schedule your pins in advance using Hootsuite or another social media service. 

Take Advantage of the Holidays

Social media marketers have long used the holidays as a way to promote their products and services more effectively. However, Pinterest is especially good for sharing seasonal content. To give your current and prospective customers time to prepare for the holidays, Pinterest suggests that you start sharing seasonal content a month to 45 days in advance. Unsurprisingly, the Christmas season is one of the best opportunities for brands, with Pinterest users making 321 searches during the December holidays. Halloween is also a popular time to go on Pinterest; the site receives 227 million searches related to this spooky time of year. According to Pinterest, pins that celebrate holidays and seasonal events result in a 22 percent jump in web sales for the businesses that post them.

Create Pinterest Boards and Instructographics

One-off posts may work well for Facebook and Instagram. However, to succeed on Pinterest, marketers need to create Boards that fans can follow. For example, a jewelry company could create a Pinterest Board that shows off their products or one that features customers wearing their pieces for different events and occasions. Other effective marketing choices include tutorials, DIY boards, and boards where customers can share their own related pins. 

Additionally, small businesses can build a Pinterest following by sharing instructographics. This Pinterest-invented term refers to infographic boards that teach people how to do something, like set an eye-catching Thanksgiving table or host an Academy Awards party.

Utilize Your Description

Pinterest might be a visual medium, but that doesn’t mean the words you include with your posts aren’t important. On the contrary, each pin should feature a description that provides context while melding with your business’ brand. While each description allows for 500 characters, searchers are likely to see only the first 50 or 60, so make sure to place key terms and information upfront.

To make sure your pins get found by the right users, marketers should also pay attention to SEO. Start by using Google AdWords to find keywords that are relevant to your business. For example, a clothing company might want to look for terms related to fall clothing trends or hot looks for summer. By adding some hashtags to your pin description and titles, you can ensure that your content is seen by more searchers. 

Analyze Your Business’s Pinterest Performance

Like other social sites, Pinterest offers an Analytics tool that enables businesses to assess how their current campaigns are performing and create more effective ones moving forward. To use this feature, simply visit the site to verify your account. You will then be able to access the Site Metrics tab to track important information, such as how often your pins appear on Google, how often users see your pins, and how many of them navigate to your website directly from Pinterest. You can also see where your traffic is coming from and make adjustments accordingly. For example, if most customers are viewing your content on their smartphones, it’s important to make sure your site is mobile friendly.

Additionally, the Analytics tool shows marketers which of their pins are performing best. By viewing impressions and engagements for pinned content, you can better tailor your marketing efforts moving forward.

Pin at the Right Time

Pinning content regularly is important. However, that doesn’t mean you can post at any time of day and ensure the best result. The fact is that pinning content at certain times of the day results in more views. According to social media analysis company SocialFresh, companies should consider their target customers’ habits with regard to using Pinterest. However, in general, the best times to post are between 2 pm to 4 pm and 8 pm to 1 am. Additionally, HubSpot recommends posting content on Saturday mornings to maximize engagement. 

Talk to Your Followers

While posting regularly is essential to Pinterest success, marketers also need to engage with their customers if they hope to keep them loyal. Many businesses take time to respond to Facebook or Instagram comments, but they don’t always remember to address Pinners’ comments and concerns. For best results, strive to reply to comments in a timely fashion and use followers’ names for a more personal touch.

Original Source: https://www.businessknowhow.com/internet/using-pinterest-for-business.htm

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Actionable Tips to Help You Boost E-commerce Sales

By Muhammad Faheem

A constant and continuous increase in eCommerce sales is the current day mantra. Every other business is struggling to capture the market despite the digital challenges. They try on different strategies. It may be about optimizing the design and layout, and expands a variety of advisement campaigns.

From a variety of techniques, it is difficult to decide whether a strategy is viable for their business or not. To help you maximize your eCommerce sales, I am sharing some of the actionable tips in the post below. I hope that these may help you kick-start your online store revenue.

1. Create Multi-regional Store

In a conventional brick and mortar store, you may need to rent out or own multiple spaces to reach out to the masses. For example, Tesco and Wal-Mart have warehouses and a chain of outlets to cater to people across a region.

The scenario is different for an eCommerce website. To cater to people from various regions, all you need to arrange shipping mechanism and duplicate your existing store multiple times with the same products but different language and currency.

If you worry about to carry forward the entire product catalog to a new store, you can seek assistance from developers or relevant tools compatible with the eCommerce platform use. For instance, Magento 2 duplicate category is one of the purpose-built extensions that helps store managers to duplicate the categories along with product relations to set up multiple stores on a single website. Thus, it ensures creating a multi-regional eCommerce venture without expensing thousands of bucks.

2. Simplify Checkout for Users

Any friction in the checkout process may stop you from achieving a sales goal. You can optimize it from removing any possible barrier in the buyers’ journey with the following tips:

One-page checkout – A usual checkout process comprises multiple steps. The time it may take to load the next page one after another may give the users a reason to leave. You can replace it with a one-page checkout to acquire all the information from users at once and lead them towards a successful transaction.

Customize Checkout page – You can personalize the checkout page by removing the unnecessary fields and options, and adding the most relevant ones. For example, there is no need to require a billing address if the user opts to retain the shipping address for the shipping details page.

Allow guest checkout – It is inconvenient for many users to register for an account on your website just for the sake of shopping. They may need to buy a product without allowing you to retain their personal details. For their ease, you can allow guest checkouts to eliminate the compulsion of signing up for an account.

Offer sign-ups with social credentials – To ease your customers in joining your eCommerce website, you can integrate social logins. Let them register with their social media profile and stop remembering login credentials separately for your store.

3. Collect and Display Customer Feedback

By collecting customer feedback, you can encourage your existing customers to share their opinion and experience, and what they suggest for the upcoming buyers. Once you collect testimonials, display them on the product page as well as a generic page of reviews on your eCommerce website.

This will serve multiple purposes. First, the consumers will have a say in their favorite store and will proudly show their reviews on the store to their family and friends. Secondly, the reviews help potential customers to relate to the problem, how it solved so that they can form a purchase decision.

To make the customer feedback look natural and original, try to acquire them on third-party platforms like Google My Business, Yelp, Trust Pilot, Yellow Pages, etc.

4. Offer Bulk or First-time Buyer Discounts

The users often stumble upon new eCommerce websites and leave as they are not attracted enough to place orders. With amazing deals and discounts, you can turn their opinion from “Why take a risk on this new store?” to “Let’s try this store”

Claim discounts with bigger numbers. For example, 50% off or 70% discount on first order. Besides boosting sales, you may also have to keep the profit margin at optimum levels. For this, you may need to sort out products with higher profit margins so that the campaigns do not hurt your sales.

Additionally, you can confine the discount on first order for a single item so that the remaining profit percentage is acquired in the rest of the cart items a user orders. Offering discounts on bulk purchases is also helpful in expediting the sales figure of your web shop.

5. Send Reminders to Abandoned Carts

Most of the marketing and store managers consider an abandoned cart as a half purchase. Like, an email reminder in a friendlier tone can compel the users to rethink the cart products and hit the checkout.

Collect email addresses of the users with incomplete orders and reach them out with personalized messages. Bring them to your store with subsidized pricing, gift hampers, coupon code, etc. to ensure they convert.

6. Adopt Storytelling in Social Media

A story about a product, service, the company, or its owner always fascinates the users. Social media is one of the best mediums to interact with target users with the power of storytelling. You can create short and crisp content that narrates a story and grab users’ attention.

Narrate the story as how a product is manufactured, produced, extracted, or developed? Show the efforts you put into managing customer queries, complaints, and product returns. Why you established the business? How you managed the finances in the beginning, etc.?

Focus on producing content of high quality. Use variety of content such as text, images, Infographics, videos, etc. for more fruitful results. You can arrange podcasting and videocasting on your Facebook page, or live stream an important event on YouTube. Try to automate posting on the social profile so that the users keep getting updates.

What Do You Suggest?

There is a second thought if I say that setting a multi-regional store may double your online stores. You can have localized versions of your products or services to reach out to other states and regions.

Focus on revamping the checkout process, display testimonials, offer discounts, remind abandoned carts, and unleash the power of social media with storytelling. These are some of the actionable tips; the rest depends on your market research and development team. If I have missed any of the significant strategies, please let me know.

Original Source:   https://www.promotionworld.com/articles/ecommerce-sales/200220-actionable-tips-help-you-boost-ecommerce-sales

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3 Benefits of Optimising Facebook Ad Campaigns

By: Edmund Brunetti

Social media has become a hub for individuals to find content and share it with others. More and more companies around the world are taking the time to optimise their social media ad campaigns using Facebook paid ads. Melbourne businesses can greatly benefit from dedicating time to optimising Facebook advertising. If you’d like to improve the effectiveness of ads and get the most out of campaigns, there are numerous reasons to consider working with professionals and enhancing your ads.

Beat Ad Fatigue

Have you ever seen an ad one too many times and decide to hide it from your newsfeed? If so, then you’ve likely experienced ad fatigue. Ad fatigue is a marketing campaign’s worst nightmare, as it can result in your target audience tiring of seeing your brand.

When ad fatigue sets in, it can result in plenty of negative consequences for your business. Some potential issues include users growing immune to ads and ignoring them, users not engaging with ads, or ad costs increasing. Campaign optimisation is the best way to avoid ad fatigue and ensure that you are effectively reaching your audience without going over your budget to get the desired results.

Control Frequency of Ads

Ad frequency plays a role in ad fatigue, which makes it an important factor to consider when launching campaigns. This campaign metric allows companies to see exactly how many times members of a target audience have seen your ads.

Frequency is measured using a point system and companies should aim to stay within 2 or 3 points when attempting to reach broader audiences while the frequency rating for narrow or niche audiences can go a bit higher. You should also pay attention to other performance indicators that let you know when it’s time to alter or pause campaigns. If a campaign is still producing positive results, you may even choose to keep it running as is until ad cost increases.

Maintain Low Ad Costs

One of the things companies using campaign ads on social media enjoy is the low cost of highly effective Facebook paid ads. Melbourne business owners can easily reach their target audience by optimising their Facebook advertising and paying attention to cost-per-click, or CPC, prices throughout the duration of the campaign.

Optimisation of Facebook ads includes bidding smarter, allowing you to increase ad ROI and keep your costs from skyrocketing. By optimising campaigns, your business can retain low ad expenses throughout the ad’s lifecycle. Without doing this, your business may not get the results desired from campaigns and cost-effectiveness is decreased.

Utilising Facebook advertising is an excellent way to ensure that your business is properly presented to the right audience. Facebook ads that aren’t optimised can cause you to miss opportunities to generate leads and increase sales and traffic to your website. Optimisation allows companies to avoid the negative effects of ad fatigue, control how often ads are seen, keep the costs of ads low, and effectively reach their target audience.

Original Source: https://www.amazines.com/article_detail.cfm/6258358?articleid=6258358

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8 Strategies To Increase Brand Visibility

by: Emma Williams

The importance of having a good, healthy brand cannot be overstated. The brand is essentially the identity of your business, which gives it a unique personality. A lot of people tend to mix the brand with the logo, but the brand is much more than that. It doesn't refer only to visual aspects, such as colors, typography, and other visual elements, but also the model of storytelling, marketing strategies and so on. In order to put your brand in the center of public attention, you'll need to have a solid marketing strategy that will make your brand familiar with the right audience. This article will show you some of the most efficient strategies to make your brand cherished and well-known,

Brand Identity

Brand identity is the clearest indicator of your brand's reputation. When people interact with products of a certain brand, brand identity is what gives them the impression of the given products. The brand identity contains the right brand language, story, theme, messaging, colors, and logo design. Those elements are then applied consistently whenever you want your products to be represented. However, there is not a universal brand identity, so in order to create one, you need to understand your target audience, competition, and strength and weaknesses with your brand.

You could also buy an existing franchise or found a new one from scratch. If you already have a store ready for business with an already established base of customers, all you have to do is to create engaging content that will keep your customers loyal. However, when launching a new franchise you need to lean heavily on all sorts of marketing strategies in order to attract new customers.

Native Advertising

Before we start explaining how to employ native advertising in order to increase your brand visibility, we should say what native advertising actually is. It is the concept of ads placement that is highly cohesive with the page content, adapted into the design and theme of the page in a way that the viewer feels ads are naturally belonging there. This sort of non-invasive ads is more than welcome in this time when most of the users grew intolerant on classic flashy web ads.

Considering that native ads fit right into the surrounding place and take the credibility from the site they are published on, their non-invasive nature helps your brand grow without getting too intrusive. Serving native ads on a large platform such as daily news sites will help you gain the favor of their user base. Native ads are the next big thing in digital advertising, and it's easy to see why. There are already platforms that will help you with the placement of native ads to the specific target audiences.

Influencers

A good way to increase brand awareness and sales is to make a contract with influencers to mention your product. Influencers already have an assured audience who knows and trusts them, so it is a good way to increase your reach and raise people's awareness about your brand. Companies often work directly with influencers by providing them with their products and letting them showcase their products on social media. That way the brand recognition spreads over the influencers' public. Influencers become part of the company's sales team, even ambassadors of the brand. This relationship between companies and influencers is mutually rewarding.

Some companies offer to sponsor influencers at events and even use them as the face of their product. It happens a lot in competitive events, where contestants become walking billboards for various companies.

Social Media Ads

Every established brand probably already has a social media presence, but not all of them have a good momentum of growing their audience and engagement. The things that could help are content promotion plans for social media ads. Brand awareness ads can help you approach new people who are potentially interested in your product. Those ads can even target audiences based on particular criteria, and help the brand to avoid algorithms that can damage organic reach.

You can launch a campaign on Facebook and Instagram to improve your reach and recall. Concerning Facebook, the most effective advertising strategy is using video and carousel ads (various media). The good thing about Facebook is that you can pinpoint your target audience by using multiple categories or even create a "lookalike" target audience that will mirror your existing public. Twitter offers a bit different brand awareness campaign, in the way that you are paying for impressions instead of engagements.

Visual Language

The most effective way of communicating with people is by using visual content and visual language. This especially works well with people who are too busy to read. In order to attract attention to your brand usually engage in various advertising ventures, both online and offline. In order to increase your reach and recognition of your brand, you should create short and effective video clips, images and graphical illustrations.

Step number two is the distribution of that graphical material on every possible platform. You can use ads, but also banners, flags, posters and such. One of the most creative ways of spreading brand awareness is using catchy logo mats with brand logos or other graphic content. It sounds weird, but everyone will look at the doormat, especially if they contain an effective picture. Depending on your budget for marketing you can even use billboards, but that might be too much of a stretch for guerilla marketing.

SEO Research

In terms of Internet advertising, SEO is one of the crucial aspects. You have probably heard that the majority of consumers look only at the first page of search results, or even the first few results on the first page. The main question is how to get in those first few results. The answer is SEO or search engine optimization, which adapts your site to search algorithms in a way that it will appear as one of the first results.

The big companies are investing a lot of money into SEO research, which creates a competitive atmosphere in trying to get new clients. You can increase your brand awareness by researching SEO strategies. This will make you stand apart and make people believe that you are the leading figure in your industry.

Ad-Sense Auto Ads

Narrowing down the audience for your paid ads in choosing the right timing for your pitch can be complicated, although as are a great way to introduce yourself to the wider audience. Fortunately, Google comes to help with the development of their new AdSense Auto Ads. Those ads show publicists the best methods to design and optimize their commercials. Using machine learning technology, Auto Ads will place your advertising all over sites that are best for your brand awareness spread. That way you will reach your target audience more easily and get more of your investment back.

Guest Articles

Backlinks are one of Google's most prominent ranking determinants, as well as an elemental part of your online appearance. There are several ways to gain backlinks, the most effective still being guest blogging. You will help your brand increase visibility by creating quality content and publishing on relevant blogs. Soon enough you will become a valuable source of information, and people will want to visit you and see more from you. Backlinks are not only a way to increase portfolio, but they can also serve you to increase your professional network and cultivate your corporate trademark identity.

Conclusion

The objective of every business is to bring its creator some profit. That is not always easy, because the market is still not optimized enough to accommodate every kind of business equally. Therefore in order to establish and increase your brand visibility, you will need to spend a lot of time and energy in your online appearance, advertising strategy, and visual presence. This might not guarantee you instant success but it will give you much better chances to stand apart from the competition.

Original Source: https://www.promotionworld.com/articles/digital-marketing/200207-8-strategies-increase-brand-visibility

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7 Hacks to Successfully Market Your Ecommerce Platform

By : Olivia Hartley

Ecommerce has a strong role in the current era of technology and innovations. You can lookout for an increasing number of active internet users every day. Business owners are shifting their prime focus on eCommerce marketing gradually. Therefore, with the changing world, you need to keep a record of the most effective ways of promoting your venture.

The growing tradition of opting for the appropriate strategy to boost your entrepreneur streak is taking over the online industry. You may find a long list of essentials that can help an individual in building a complete advertisement plan to bring in more sales. However, these are some of the best hacks you can use to market your eCommerce platform in less time.

Use a Content Marketing Strategy

As per the courtesy of Hubspot, a content marketing strategy can always add to your eCommerce platform. While it educates your customers about the products or services of your company, the approach is a successful tip for boosting your business.

Creating a blog has always been advantageous, especially in the case of guest posting. It will help your business to rank better in search engines. Long-form content of a high-quality, guest post on recognized sites and podcasts that can feature your expertise are the best options for a strong content marketing strategy.

Try the Referral Marketing Method

One of the most effective and uncommon ways of promoting any business is referral marketing. Ecommerce business owners can utilize this technique and encourage their current customers to refer new ones. The easiest way to opt for this strategy is by building up a successful customer referral program.

In this plan, you can set your goals and list down all possible referral links around you. Identification of referral incentives is essential here because they are the primary element for bringing new customers. Learn smartly and choose them as per industry, products, and prices.

Opt For Influencer Marketing Strategy

Influencer marketing is yet another successful eCommerce marketing strategy that business owners can effectively try in 2020. It is the trending way of increasing brand awareness through leading icons in the industry.

A smart choice of influencers will gather your target audience quickly. Hubspot clearly explains the most considerable statistics for this type of marketing. While 80% of marketers believe it is effective, 71% appreciate the customer quality as well. It has subtypes like micro-influencer, celebrity influencer, blog influencer, and some more.

Benefit From Email Marketing Strategy

Emails are still the most common ways of connecting to people. Gmail has been improving with auto-suggest options and is implementing Artificial Intelligence in its process now. Therefore, using email marketing strategy is beneficial and worthy for every sort of eCommerce platform regardless of industry.

You can also look out for popular email marketing platforms like MailChimp and Constant Contact for this approach. It is one of the profitable channels for promoting products and services. Owners will always find it among the quickest ways to connect to the audience.

Make the Best Use of Call and Chat Bots

Chat bots are getting common every day in the eCommerce industry. You will find the strategy effective soon after customers start to engage in live chat. Visitors are most likely to feel comfortable if you can solve their queries within the meantime. Therefore, opting for chat bots is beneficial as these can stay up all day.

Human customer service often fails to solve a problem and deal with first-time users. However, chat bots use artificial intelligence methods and also understand customer behavior and satisfy the customer quickly. Moreover, the latest bots can connect with maximum people at the same time.

Plan a Video Marketing Approach

Opting for videos in any sort of digital marketing strategy is always beneficial. The current era gives priority to visuals other than anything. According to Wyzowl, in 2019, 87% of businesses work on this method, while 84% experienced an increase in their traffic after trying this methodology.

You will see a quick increase in sales if you try this strategy. It does not demand the quality of content; therefore, it is less time-consuming. One of the key points is a high search engine ranking that comes with this marketing. It is because YouTube is the best channel for this approach, and Google owns it currently.

Do Not Miss Social Media Marketing

The most trending method for promoting any business type is social media marketing. More than two billion people worldwide use popular social media platforms every day. Therefore, extend yourself to leading channels like Facebook, with 2.41 billion active monthly users and YouTube with 2 billion active users.

Following these are Twitter, LinkedIn, and Instagram with 330, 310, and 300 million monthly active users, respectively, as per the courtesy of Statista. Opt for the best social media marketing strategy for 2020 and connect to maximum people easily.

Wrap Up

You may never find the best strategy if you do not know the right ways to apply it. Therefore, make the best use of these hacks because the application of a method is more important than the effects it brings to others.

Work on all of these methods and focus primarily on the one that can generate the best possible results for you accurately. The era of technology will keep growing, and you have to stick to the latest trends for staying in the competition.

Original Source: https://www.promotionworld.com/articles/ecommerce-sales/200116-7-hacks-successfully-market-your-ecommerce-platform

Have a great day!  😃

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