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Get More Website Leads & Grow Your Sales

By Susan Friesen 

9 Easy Ways to Increase Online Conversions

So you've built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you're not even getting a trickle.So what gives?Too many entrepreneurs and small business owners have an "If you build it, they will come" mentality. They think that building something that looks nice is all they need to do to attract buyers.

The truth is that creating a website, no matter how visually appealing, isn't even half the battle.

The hardest work comes after your site is up and running, when it's time to market your product or service, engage potential customers and convert them into leads and sales.Whether you're struggling to get eyes on your offerings, build your list, or want to grow your sales, these tips will help you effectively utilize the best marketing tool you have: your website.

1. Look under the hood.

Is there something technically wrong? There are many wannabe developers out there who don't understand what it takes to build a robust, responsive site.Follow the path a customer would take from the time they land on your home page, throughout the whole buying process. There could be an error message when you try to put a certain product in your shopping cart, or a 404 page where your shipping and returns info should be.Be sure to check your site on several different browsers and devices too, ensuring the responsiveness looks good everywhere and not just on the typical browser you use.Checking your site speed is a good place to start. If a page takes forever to load, people aren't going to wait around.

2. Pay close attention to your headline.

The average web surfer who's using a search engine visits approximately 25 sites in only 3-4 minutes. That's not much time to grab someone's attention.To increase online conversions and grow your sales:
Avoid saying "Welcome to my website... " or other fluffy space-wasters. You don't want to spend your precious seconds on words that don't encourage visitors to take action.Be short and sweet. Your headline is not the place to cram in every detail. Focus on 6-12 words that contain your target keywords to capture interest.Get descriptive. Using a thesaurus is the perfect way to come up with some different ways of saying things that will tap into people's emotions. Think beyond words like "good" and "great" and get your visitors excited.

3. Show people how your product or service will benefit them.

Don't get caught up in explaining the mechanics of what you're selling. Instead, answer the questions your visitors will have, such as: How will it change people's lives for the better? Why do they need it? Tap into your visitors' pain points, and tell them the right story in a video, blog post, headline...Here's an example from one of our clients, the Financial Recovery Institute. Instead of telling people the course names or how she teaches, Karen describes the benefits they'll get from taking Money Coach Training.

4. Inspire your visitors to take action.

Using tangible action verbs can help increase online conversions. Get your visitors excited about whatever it is you're selling, and include a sense of urgency.For example, instead of saying "Register Now" for a webinar, you could use "Save Your Seat Here". Rather than "Get the course" for a program you teach, try something like "Start Learning Today".Create more enticing value propositions than simply "Buy it" or "Shop now" to motivate people to take advantage of your offer.

5. Have strong calls to action.

Whether it's filling out an online form or clicking a button, tell your users what you want them to do next. Like your headline and body copy, your CTAs should be succinct and benefit-driven.That said, don't put CTAs everywhere in your body copy, thinking that more is better. You want one main call to action per page or "action" you want someone to take, not one stuffed into each paragraph of content.

Read Smart Calls-to-Action for Every Buying Stage to Maximize Conversions on our website.

Have you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.

This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions.

6. Make it easy for visitors to give you info.

People don't like filling out long forms to download an eBook or sign up for email newsletters. Popular digital marketing entrepreneur Neil Patel boosted his conversion rate on NeilPatel.com by 26% just by removing one form field.To get more website leads, ask for what you want in as few fields as possible. We ask our visitors for only a name and email address before giving them our free Ultimate Guide on improving profitability and conversions.

7. Make the right visual impression.

It's time to take stock of your stock photos, and to look long and hard at the images you're using to represent your brand.Your visual brand should be consistent throughout all of your marketing materials, from your blog imagery to your email newsletter pics. Too many small business owners use tacky stock photos or low-quality images simply because they're easy and available to them.Pictures are worth a thousand words, and none of those words are going to be "leads" or "sales" if you don't carefully choose the imagery that's representing your brand.And please, speaking of stock photos - never, whether on your website, in social media or your newsletters, use a stock photo that hasn't been purchased and still has the watermark on it. Not only is this very unprofessional looking, it is also an illegal use of the stock photo and you could be fined if found out.

8. Use reviews and testimonials as social proof.

We use social proof each day to navigate our decisions-online and in the real world. Here's a real-world example: when you're choosing somewhere to eat, are you tempted more by the lively restaurant full of happy customers, or the empty one across the street?Now, think about how you buy online. I'm sure you've used a review-positive or negative-to influence a decision. Research from BrightLocal shows that positive reviews make 91% of consumers more likely to use a business, while 82% will be put off by negative reviews. And, the average consumer reads 10 reviews before feeling able to trust a local business.One unique way that online marketing platform TrustPulse gives buyers social proof is by dynamically sharing the name and location of people who have signed up for their services.

9. Never stop testing and tweaking.

To get more website leads, you need to know what works and what doesn't. Use A/B testing to serve up visitors different versions of your site, or try a variety of headlines over the span of several months.


Remember, what helps one site owner increase online conversions might fail miserably for another.

It can be a challenge to successfully create the most compelling copy, imagery and calls to action, so consider hiring a professional marketing company to help you get results.Whatever method you use, you're going to have to try, test and try some more... getting the right formula to grow your sales is an ongoing process.To your business success,

Susan


Original  Source: https://ezinearticles.com/?Get-More-Website-Leads-and-Grow-Your-Sales&id=10251215

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Qualify Creatively to Generate Sales, Not Leads

By Larry Galler 

Everyone who sells for a living wants more leads - lots and lots of leads. So, in companies both large and small, the marketing department turns on the lead-generating machine (more advertising, trade shows, sales events, etc.) and the salespeople start pounding on doors. Of course, in a small company, the marketing department and sales department is often just one person who might also be the only employee, and so the marketing and sales roles need to be efficient.

All too often, salespeople are chasing bad leads - tire kickers, inquirers, folks who will attend a trade show to just pick up promotional give-a-ways, folks who collect literature, and those who won't buy anything or can't buy anything for any number of reasons. The goal of generating leads is to generate qualified leads (with emphasis on the "qualified" part) so that the time and effort invested in the sales process is spent on those prospects who are most likely to make a purchase.

Non-productive leads can be minimized, but certainly not eliminated, by using positioning statements in marketing strategy and asking the prospect probing questions relative to their real interest or their ability to purchase what you sell. It isn't necessary to ask "in person"; your advertising can ask those questions also, often in very subtle but meaningful ways.

• An investment firm's advertising states "If your portfolio is over $500,000... "
• A home improvement contractor's website asks prospects to fill in a number of blanks about a proposed project before committing to send out a salesperson.
• At a trade show, a salesperson of industrial equipment takes an inquirer's contact information and asks a series of qualifying questions to determine whether to schedule an appointment after the show.
• An employee training firm asks questions to discover how many employees a prospect has to offer either a "distance-learning" or "in-person" training package.
• A children's day school clearly states the acceptable ages of children and then asks about the age of a prospect's children before offering a complimentary tour.

Sure, if you ask to respectfully qualify prospects, you won't get as many responses, but you will be wasting less time chasing unqualified prospects, and those who qualify will be more likely to be really interested in and able to purchase your product or service. The net result of attracting better-qualified leads is that salespeople will spend their time more productively, selling more while prospecting less. Isn't a small group of qualified leads better than a ton of bad ones?

Original Source: http://EzineArticles.com/9976360

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Effective Lead Generation Through Digital Marketing

by Susan Friesen

How to Increase Your Small Business Lead Generation

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.

A lead is a person who has shown interest in your company's product or service in some way.

You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your competitors.

A lead generation funnel centres around a large number of names being poured into the funnel. Over time, you identify which are viable targets, then hopefully turn those targets into prospects and finally convert to buyers as they move down the funnel to purchase.

Direct marketing goes way back in the world of insurance sales, but the internet has made it much easier for insurance companies to get new targets and automatically follow up with potential clients.

If you’re using online marketing strategies, it doesn’t matter if it’s the middle of the night and your business is closed - your insurance agency can get new clients anytime, anywhere.

There are 3 steps to this process:

1. Generation

This is the first part of the journey, where you generate the initial spark of consumer interest or enquiry into your products or services.

Ideas to start trying to convert targets to paying customers include: • Asking people to sign up for your email newsletter • Encouraging people to fill out an online form for a free consultation • Using an exit intent popup on select webpages

If you’re doing SEO, SEM, social media marketing and content marketing well, you should have a large number of visitors to your website and social media accounts, where you can initially engage new clients.

Note that Canada’s Anti-Spam Legislation (CASL) requires you to receive consent from recipients before sending messages. Make sure you ask people if they’d like to sign up for your newsletter before you start sending your finely-crafted marketing materials to their inbox!

2. Qualification

Not every prospect you capture is going to become a sale. You need to have an effective process of filtering through all your leads to find the best ones. Otherwise, you’ll waste time on audiences that will never convert.

For example, a prospect who lands on your site, visits your “Pricing” page and enters their information into a form to download your free report is more valuable than a person who lands on your site, reads a blog article, then leaves. Here’s an example of lead generation through digital marketing from everyone’s favourite gecko.

3. Nurturing

This is the step where you’re focusing your efforts on providing relevant information at each stage of the buyer’s journey. Some examples are providing targeted marketing content and email personalization.

Studies show that compared to traditional marketing, content marketing and email marketing generate 50 percent more leads. It’s important to create original, quality content if you want to attract customers - especially because a lot of insurance information is confusing to the average person.

Content marketing helps you get discovered on social media and in search engines.

Then, you can help drive new referrals organically. Appeal to potential clients’ needs and pain points with solution-based content and you’ll get their attention.

Through continuous nurturing with valuable content, people will start to think of you as a trusted source and authority.

The Importance of A/B Testing

You’ll never know quite how successful any campaign is without testing it! A/B testing is a popular way of determining what works and what doesn’t.

You should be testing the effectiveness of one element at a time to determine what is actually responsible for an increase (or decrease) in traffic or conversions. The more time you spend testing, the better results you’ll see.

Some things you can A/B test include:

• Adding or decreasing text or white space on your website 

• Changing a call to action in your email or on your site 

• Changing a headline or block of text on your sales landing page

Finding new clients is hard work. So is working hard to stay ahead of your competitors. Will it be easy? No. But if you put in the time and energy you’ll see your marketing strategies pay off!

Original Source: https://www.amazines.com/Marketing/article_detail.cfm/6255445?articleid=6255445

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A Good Trick That Helps Attract Customers To Your Products

By aheadWorks

With so much competition in today’s constantly growing business world, you should try your best to catch your customers’ attention. If you want to be successful, you’ll have to restlessly look for the new ways to attract your customers to your business. So when we talk about getting customers’ attention, we talk about a process that never ends. Additionally, it is even harder to keep customers, anyway.

Taking in consideration your type of business and your goals, you may find a way or two that work best for you. However, if your primary task is to get a customer’s attention for any specific, special or time sensitive products, you can rely on the efficiency of the pop-up. When an unaware client visits your online store, the pop-up is a great tool for setting this visitor’s eyes to a number of goods. The Pop-up+ module brings you an opportunity to inform your clients about all important events by various features of a popup window.

Let’s have a look at your business needs. Do you have a sale for certain period? Or maybe you have a brand new merchandize coming? Or, perhaps, you’d like to promote a newsletter or an event? No matter your reasons are, the Pop-Up + extension is a great solution for your online business.

If you pursue these goals, you can attach this module to your Magento store. With the help of this extension, you can easily include this type of advertisement to your site. Forget about hiring a programmer with a high level of web programming knowledge. Instead, all you have to do is fill a simple form with the information you need. You can use any text, pictures and colors you wish. You can also adjust the size of your pop-up and set the time of this pop-up’s display duration.

The pop-ups can be placed on your home page, product page, CMS, checkout and customer account pages. With the Pop-up module you’ll reach the wide group of your visitors with no problem. If you aspire to catch your customers’ attention, it is crucial to do your best to let them know about news, promotions, merchandize in an attractive and catchy way that is impossible to pass by.

Using the Pop-Up + extension you’ll don’t have to worry about your products’ display - with the help of this module you’ll be sure that your promotional information is available to your clients as quick as thought.

Original Source: http://www.streetarticles.com/ecommerce/a-good-trick-that-helps-attract-customers-to-your-products

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Amazon Marketing Strategy | How to Increase Your Amazon Sales | eCommerc...

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Amazon Ranking STRATEGY (Beat Big Brands)

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Importance of Blog content for Every Business

By Chris Kambala

In today’s digital world, every business needs a website. Modern business owners and managers understand the need to have a presence on the web. What is surprising, though, is the number of businesses that don’t leverage the power of a blog at all. Or, they have one, but they rarely update it. Here’s a look at what you are missing out on if you don’t make regular use of one.

A Blog Grows and Strengthens a Brand

A blog helps to build and strengthen a brand. Without one, building a brand can be an uphill struggle. It provides you with the opportunity to connect with customers and prospects and allows you to convey the ethos of your business. 

It also gives you a platform on which you can tell the stories that will create interest in the brand and foster brand loyalty.

It Fosters a Community

Blogs help you build a community around your brand. They can encourage feedback, reviews and comments. When you post relevant and engaging content, the community will grow. As more people subscribe to your blog, you will create a valuable list of people interested in your products, services and your brand.

Blogging Makes you an Authority in Your Sector

A business blog is a platform from which you can build your authority in your sector. You can show that, not only you do you sell products or services, you are also experts in your field. You can post technical articles, tips and advice, and opinion pieces. This will gain the trust of readers.

A Blog Will Boost Your Search Engine Rankings

When you post content, you can target your profitable keywords and improve your position in search engine results. Good quality content posted regularly will make it much easier for people to find your website. Google favors websites that have fresh, relevant content. A website with a blog will always outperform a website without one.

Blogs Allow You to Post Timely Content

Modern content management systems like WordPress or Drupal make posting to a blog a simple task. It is usually something that you can do in-house. That means that you can react fast to industry trends and developments. You can post comments on current events and increase the relevancy of your brand. A blog allows you to demonstrate that you are at the forefront of your industry.

Blogging Breeds Innovation

A hugely beneficial side-effect of producing regular content is that it breeds innovation within your organization. To write blog posts, you will need to keep up date with industry developments. You will need to research competitors and new technologies. The combination of research for new posts and the feedback you get on your blog will help you formulate new ideas for your business.

It Is an Integral Part of a Good Digital Marketing Strategy

A blog is an important part of a coherent digital marketing strategy. It can provide the detailed information that is needed to turn lead into a sale. Blog posts can contain a level of detail that you can’t have in social media posts. You can lead prospective customers from digital advertisements or social media posts, to a re-enforcing blog post, to a call to action at the end of a post.

Your Free Public Relations Platform

You can use a blog for PR purposes. You can announce new products, events or key appointments. Unlike some other PR platforms, you have full control over your this effective means of directly communicating with your audience.

Blogging Generates Leads

People are more likely to subscribe to an informative blog than other types of mailing lists. If you produce useful content on a regular basis, you will soon start to see your mailing list grow. Once you have a list of subscribers, you can send them invitations to corporate events, details of special offers, and company news. Be sure, though, that you don’t overdo it, or you will start to lose subscribers.

A blog can be the foundation of a business’s marketing, PR and brand development. It can also be a very important part of the sales funnel. The business of blogging does, though, need to be taken seriously. The wrong type of content can backfire. If you post engaging content that is relevant to your brand image and the sector you operate in, a blog can indeed be a very powerful business marketing tool.


Original Source: http://www.articlebiz.com/article/1051650903-1-importance-of-blog-content-for-every-business/

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Advantages Of Email Marketing

by JOANNA MORGAN

When starting a new business or trying to expand the clientele of an existing one, advertising is one of the most important things that should be taken into consideration. There are a lot of different ways to do an advertising campaign and the choice should be made, based on the relevant goals and the budget of the company.

Email marketing is one of the easiest ways to reach a wide range of potential customers. It distributes all the advertising material as emails, directly to the prospects. This is one of the cheapest ways to make an internet targeted advertising campaign and it has a lot of other advantages. Today this method is getting more and more attention and here are some reasons why:

1. The company can spread its message immediately to thousands of email addresses simultaneously thus reaching more people that may find the services or products appealing.

2. There is no need for the company to invest a lot of money in advertising and paid promotions online because there is no need for the client to interact with the company's website in order to receive an email with relevant information. This makes email marketing a very cost-effective method for finding customers.

3. Email marketing provides a lot of statistical information which is extremely important for the company. Once the company has the clients' data and the emails are sent, they can keep track of incorrect email addresses, views on the website of the business, positive and negative reviews as well as increase in the sales. Information about clicks per link, how many people have read the emails and what is the demographics the campaign had reached can be crucial. Using this data the company can reduce its target and go for people who have expressed interest in their product or service.

In order for the campaign to be successful, there are some requirements that should be covered. Some of the most important are:

1. When a company launches an email marketing campaign law should be taken into consideration. Consultation with a lawyer is necessary to understand the right procedures.

2. Before sending the advertising material, it should be prepared by sales specialists, so it can do the job it was meant to achieve.

3. The content should be simple and straight to the point.

4. The message should feel personal for the future client. Factors like the gender, age, and location of the prospect are crucial and they enhance the chance of positive feedback.

5. The company should carefully collect the email addresses that it's going to target and buying the so-called "lists", which were created for a completely different purpose is an extremely bad approach. Those lists of emails are going to be cheaper and easier to find, but the quality is going to be immeasurably worse.

Email marketing can be an extremely powerful tool for finding clients for a business. Of course, this is not a magical formula that will succeed no matter what. Company owners should make research, contact specialists in that niche and follow their advice before going further.


Original Source: http://www.amazines.com/Email/article_detail.cfm/6256860?articleid=6256860

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The Most Effective Way to Choose the Best E-Commerce Platform for your Business Site

by AJInfosoft

The best ecommerce platform that helps you distribute your products online. You need an ecommerce platform to thrive in today's market. Which provides you with a review of modern customers.

The way the ecommerce platform is done in 2019 is very different than it was 15 years ago. The business of making a profit, however, has changed equipment and technologies. There are many opportunities for a younger person to actually do something professionally and make their dreams come true. The ecommerce platform has changed the game. So everyone always wants to be in the crowded market.

What can your ecommerce do?

The main inquiry you need to make is how much your plan will cost in a month. How much money you can spend with your current ecommerce platform each supplier will charge you to use the administration and these charges may vary. Get started in Funds to see where you live on a monthly operating expense plan for your online ecommerce platform. You can upgrade to a better service if you need it.

When it comes to getting your supplier administration, it’s worth finding limits and adjustments to entice new people. So you can make a good deal. Which would look a little lower in budget spending.

What Does Your Business Website Need?

Once the budget is gone you can start moving to your ecommerce platform provider. There will be a number of factors that will determine the type and extent of services you need. You have many providers that will specialize in certain industries, so it is a good idea to come up with specifications. When it comes to getting started, some of the more specialized services can really give you the right platform.

How is SEO and Mobile Service?

Here are two of the most important aspects of running a successful business online business in the modern world. Search engine optimization (SEO) is just what it sounds like. It is a practice to set up your website to show up in the main search results. Built-in tools will be one of the best ecommerce platforms to give you all the information. With them you may need to work out your optimization. Getting traffic to your store will be difficult. Because those people can't find you on Google.

Mobile integration is required these days. Smartphones and tablets are connected to every human being on the planet via the Internet. This is the main way that people are doing everything right now and it is important that your new business evolves over time and is a very strong mobile platform. Make sure the provider you choose can pay enough attention to the mobile part to keep you relevant and relevant.

What tools and plugins are offered on the Ecommerce platform?

When you move your business over the internet, you will need different tools. This tool includes a form of software, tools and plugins that perform all the difficult tasks that you can use for different employees or departments.

Some better guests provide tools to help you with your sales, accounting, inventory, traffic… All the information will make you more accessible through the right tools without the need for any extra work. For example, clever ecommerce will make you have your PPC Google AIDS campaign and optimize ... FREE!

How is their safety?

Security, especially when dealing with customer financial transaction information, is very important for your store. You want to be able to feel secure for your customers many sensitive people want to take advantage of websites in the world, so keep safety as a priority when searching. Having that PCI badge at your checkout will give your customers confidence when they make their purchase.

Conclusion: You Choose Ecommerce Platform Cautiously!

If you are entering the wider world of online business, you need to be careful and look at everything. There are so many different providers that you can easily get confused and misinterpreted like most things in life, as it will pay to do your research first. You start comparing services and fully evaluate your business.

The e-commerce platform will give your business great benefits to grow your line and succeed. And it's time to get a piece of the action. As long as you are honest with your business needs and ask the right questions, you will have the best probability of success. Presence is almost essential to stay alive in the business world and the right platform will put you ahead of your competition.

Original Source: http://www.articlesfactory.com/articles/ecommerce/the-most-effective-way-to-choose-the-best-ecommerce-platform-for-your-business-site.html