How to Build Your Own Sales Funnel - With Click Funnels

I wandered into the world of sales funnels only a year ago. 

And now, I’ll admit, I’m a bit of a funnel-holic!

I had always admired the clever websites and web pages that had fancy pop-ups asking for my email address and lead to some really cleverly designed web pages, that always had a strong sales message that got me hooked in.

They looked like websites but weren’t and I had no idea how everyone seemed to be doing it.  It seemed way too complicated for me to ever be able to create and I assumed I would need to outsource it to an expensive marketing agency if I ever wanted to do the same. 

But I was wrong. I discovered the truth. It is much more simple than that! Yey!!

And I could do it by myself! With no experience…. 

I had discovered Click Funnels.  

What is Click Funnels?

Click Funnels is an amazing piece of software that simplifies the entire sales and marketing process and will allow you to create your own sales funnel.  It will also allow you to integrate the entire sales funnel process with other 3rd party systems required for a fully automated and seamless sales system. 

Things that you would have traditionally had to do separately, e.g website hosting, creation of landing pages, integration with lots of email autoresponders, list creation and segmentation, email broadcast and follow up sequence, delivery of information product etc - can all be set up within Click Funnels.  

Not only this, but it comes with plenty of pre-built templates and its’ simple drag and drops design editor has been made with even the most technophobic users in mind. Click funnels make sales funnel design easy - and more importantly, accessible to everyone! 

Why Click Funnels Trumps Other Software Out There

There are other software options available in the market, but what makes Click Funnels so unique is its owner Russel Brunson. He is well and truly integrated within the entire culture of the company and has a huge passion for teaching, inspiring and helping other entrepreneurs find success. 

Yes, he has training courses to sell and yes, he has software subscriptions to sell - BUT - he is genuine and provides an amazing amount of value with everything he does sell. 

When you sign up to Click Funnels (You don’t have to commit straight away, you can get a free 14-day trial here….) you get access to a whole range of free training, which is actually worth paying for. 

The training doesn’t just show you how to use the software but will teach you the core marketing principles and fundamentals required to create highly converting sales funnels. 

He will provide you with a strong foundation in what drives and motivates customers in their purchase journey and how you can attract them, incentivise them and offer them so much value and service that they become an army of loyal fans - ones which will want to buy from you, time and time again. 

So How does Click Funnels Work?

Russel Brunson has made Click Funnels really easy to understand, navigate and use. When you first log in you are prompted to play a game. Don’t underestimate the value of this game as it will help you learn about funnels and the programme and if like I was, you are completely new to sales funnels - this simple game will really help you out!

In addition to this there are plenty of resources in the help centre, on Click Funnels’ YouTube channel and throughout Russel’s blogs and other media platforms [Don’t worry, you will be connected to all of these links if you sign up - he’s a marketer after all! ;o) ]

Once you are in the platform you can use a simple drop-down link to Build a Funnel that will give you two options;

1) the Cookbook Builder Process and 

2) the Classic Funnel Builder. 

If you are new to sales funnels I’d recommend the cookbook as it will help you choose the right funnel for you. For this example, I have selected a template that has been designed for e-Commerce, with the goal of selling a product with a value between $37 - $297.

You will be presented with various pre-built funnel templates that you can use straight away (many for free!) and you simply choose the template you like the most and it will be installed into your account. 

Once your template has been installed, you just need to edit each page. 

On the left-hand side you will see a number of pre-built pages.

1. 
   

   Sales Letter Order Form. This could be replaced with a video sales letter, it would be completely up to you. This is where you write a compelling sales message to your target audience, including any customer testimonials that could help sway their decision and an outline of your offer. 
2. 
   

   OTO. This stands for One Time Offer and is used as an immediate upsell. This is your opportunity to sell a second item to your audience, whether this is a related product (one that they will need, having purchased the first product) or you can simply encourage them to buy more of the first product, with an enticing offer price. 
3. 
   

   OTO. You can use just one or two OTO pages depending on what you have available to upsell. This is another opportunity to identify your hyper buyers and to increase your average cart value. The more you sell through the OTO pages, the more profit you will make as these customers have already been acquired through the first offer. 
4. 
   

   Offer Wall. This can be a thank you page offering one last upsell or affiliate link, or for e-commerce stores you can present an offer wall giving your customer another opportunity to purchase something from your range of products. 

Now you have your funnel template in place you can edit each page individually. Simply move around the page, changing the text, images, videos and any other content, but keeping the page format the same.

You can easily change font styles, backgrounds, colours and pretty much anything in there. It is pretty self-explanatory and easy to navigate - but if you get stuck with anything, there is a help button which will take you through to a detailed help section (with lots of short videos) or a contact form. 

Once you have finished editing your template pages, within a short time you could have a sales funnel looks like this:

The last thing you would need to do is set up all of your integrations; e.g. payment processor, email autoresponders, links to any free gifts or information that you are providing, Facebook Pixel for tracking and so on. [This will all be covered in a separate post]

Hopefully this has given you just the slightest glimpse into how amazing and user friendly this system is and I have done it justice! 

So what do you think? 

Now you see how easy it is to create your own sales machine - are you tempted to give it a go yourself? If so don’t forget to grab a free 14 days trial first!

Further Resources: 30 Day Free Summit  & OFA 30 Day Challenge

If you are serious about getting started with sales funnels or you need help getting your sales funnels to work and convert - I’d strongly recommend the OFA Challenge. It is a 30-day challenge that will take you on a deep dive into how to create and optimise a highly converting sales funnel. 

It is an intensive programme which includes training from Russel Brunson and his top coaches providing everything you need from marketing fundamentals and principles, offer creation, sales copy, funnel design and so much more. 

It’s a ridiculous price - equivalent to a meal out - rather than the thousands of pounds he could have easily charged for it.  If you want your business change and you are ready to make it happen - you need to get involved in the OFA Challenge! 

But see what you think before you commit - check out the FREE 30 Days Summit below.

I’ll be writing more articles on this topic so make sure you sign up to our newsletter and come back again! In the meantime….Want to know what you should do next? 

This....

Grab your Free Click Funnels 14 Day Trial Here. 

What's better than try-before-you-buy. AND...for a SHORT TIME ONLY Russel Brunson is throwing in a load of amazon bonuses - which we want our readers to make the most of! Included in this free trial is: 102 funnel templates ready to go, heaps of training, traffic generating secrets, Tony Robbins private collection and more…. This is a new offer and I don’t know how long it will be around for, so grab it whilst you can:

FAST TRACK your way to Funnel Success

By getting involved in the 30 Day One Funnel Away (OFA) Challenge, starting in just a few days time. For the same cost as a decent meal out - you will be getting a packed programme designed to get your first or next funnel up and running and launched in the next 30 days! You don’t need any experience, but if you do have some - you’ll be swept up to the next level! 

**Warning: this s not for the faint hearted, this is ONLY for the dedicated entrepreneur that wants (and is ready!) to transform their business and lives in the next 30 days!

Affiliate Disclaimer: I hope you enjoyed this ClickFunnels Guide. Please note that any links inside this article may be affiliate links to ClickFunnels. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality articles, guides and reviews for our subscribers. I am an independent ClickFunnels Affiliate, not an employee. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Have a great day!  😃

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