Facebook Ads for Ecommerce - 13 Tips for Winning Campaigns

We all know that there is much more to Facebook ads than meets the eye - especially when you are first getting started. It can feel very confusing, overwhelming and frustrating - I get it, trust me. But as you learn more, test more and do more… you will start to break through these initial barriers.

Don’t forget this is a marathon, not a sprint and what’s waiting on the other side will be worth all the effort, frustration and endless hours sat at a computer!

With the right strategy, mindset and tactics you will be able to take your business to a whole other level and scale it to the moon! 

Here are some core Facebook Ads principals that will help your ads get off to a flying start….


1. When people are on Facebook they are not looking to get sold to. They are on their to browse, to socialize, to be entertained. Your ads should therefore be looking to help them achieve this rather than giving a hard sell. If you can encourage your audience to engage with you or watch or read your content, they will be more inclined to interact than if they had a heavy sales message pushed at them.

2. With this in mind, remember that people want to feel connection with a brand and you need to tap into that. Make sure you talk their language, so that they can connect with you and trust you - this is essential to sales. When you are writing your copy, imagine that you are just talking to them in their language, rather than selling to them.

3. Targeting is everything - you can have the best ad, creative, style etc but if you show it to the wrong audience, you will get nothing back from it. Make sure you target the right people, in the right way at the right time. Use a mix of cold, warm and hot traffic audiences and make sure your creative and copy are relevant who you are reaching out to and what stage of the purchase journey they are at.

4. You not only need to be prepared to spend on ads, but you also need to welcome the idea of it. So many businesses give up immediately after their initial testing as they watch their budget disappear - but this is all part of testing. Don’t be scared about investing into Facebook. It will cost more initially as you (and Facebook) learn what does and doesn’t work, but as you understand more and your Pixel learns more - your results will quickly start to improve and the world will be your Oyster!

5. Test test and test some more. Facebook success relies on continually testing and isolating a group of the strongest ads that you can run with. It's not a case of just creating one ad and leaving it to run forever. Your campaign will suffer from ad fatigue (where people get tired of seeing the same ad over and over); Create a mix of creatives and ad types to create a powerful campaign that delivers results (e.g. video for video views, carousel or dynamic ads for re-targeting etc) 

6. Don't expect to profit immediately. The money is in the follow up and if you listen to any marketing influencer, you will hear this ALL THE TIME. This whole process is about getting people into your ecosystem rather than trying to make a quick win. This is about building a list and an audience that wants a relationship with you, creating an army of your biggest fans that will want to buy from you again and again. You are trying to acquire as many customers as possible and so you want to be sending them to a funnel to take advantage of multiple offers and increase the cart value.

7. Understand your audience and make sure you find people that are already wanting the product that you are selling. This will make the sales process so much easier and more effective than trying to educate a cold audience about your product and the problem it’s solving. Use interests to find audiences that are already aware of and interested in products in your Niche. Focus on their existing 

desires and make sure this is communicated through your product and your advertising. Don’t try and start a new conversation - tap into the conversation that is already going on in your customers mind.

  

8. Leverage facebook to do the work for you! Facebook is an absolute beast of a data machine. It knows everything….. Everything! And yes - even about you. So use this to your advantage. All you need to do is create the audiences, the copy and the creatives to test - let Facebook determine which work and which don’t. Let Facebook go out and find people just like your existing customer base for you. Facebook has to learn so don’t get in the way before it’s had a chance to do its thing!

9. Lookalike audiences are an amazing tool - but remember, this is still cold traffic. Just bigger. So make sure you treat them as a cold audience, they might not be aware of you or your product, your messaging therefore needs to reflect this.

10. Keep interests and lookalikes separate - stacking them together doesn’t work. Lookalikes are already built on certain data points from your existing custom audiences so don’t complicate things by adding interests on top. Instead, create new custom audiences that are interest based to test. 

11. Remember Facebook is always making changes to its policies and unless you want to get faced with a disabled account, make sure you keep up to date with their terms of service. Above all - remember that Facebook prioritizes engagement and positive reaction so make this your goal.

12. Clicks aren’t everything. it’s important that the people clicking on your ad are the right fit for your offer. Otherwise you are just throwing money at an audience that has no desire or need for your product. It really is worth putting time into researching your customer avatar before you even start your campaigns, to make sure you are targeting the right people. 

13. Get educated. Even if you want to outsource this part of your business, you really should understand it so that you can accurately measure the results of your ads agency or outsourcer. It will also help you significantly when coming up with your offers, agreeing your creative and creating content to help turn prospects into customers. 

Have a great day!  😃

Laptop Lifestyle Living

- Design A Life You Love!

Watch us on YouTube | Find us on Facebook | Follow us on Twitter  

Join us on Instagram | Sign up to the Blog


Want some Help?  Download you FREE Cheatsheets here: 

 ==> 7 Ways to Explode Your Business Online <==
 ==> 23 Ways to Boost Your Business Income TODAY  <==

==> 23 Essential Tools & Systems for your Online Business  <==