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Sunday, 8 March 2020

Top 8 Benefits Of Having A Business Website

You have a successful business but not a website? Seriously if it’s a yes, then your business doesn’t exist in the market

Today, at this time, people as well as companies both search for information on the internet first.

Ever thought why people visit website? Mainly to get the information on that specific topic. Whereas, if you belong to the business world, it’s very essential to have accurate information. Website is necessary for your customers. It must contain information that is beneficial as well as in favor to them. You can always approach a web development company in Thane for your business website requirements.

Here are the top 8 benefits of having a website for your business made by Web Development Company in Thane.

1. Less Expensive

Thought of ever advertising your business through different forms such as radio, printed media and television or by some other way? Aren’t they expensive? Investing in advertising is necessary, but it takes a huge amount of cash. Having a website will turn your promoting process less expensive. Different versions of offline advertising are accessible on the internet and that too many times for free of cost.

2. Advertising

A website is comparatively more environmental friendly when it comes to advertising as well as marketing. There are different types of ways to advertise your products or services through the internet. One common illustration is Facebook ads, an advertising feature provided via Facebook. The other one is known as SEO. This is a most important benefit for your business. Having an excellent SEO service provider can boost the ranking of your website which instantly results in raised sales as well as higher profits.

3.Satisfaction

Creating a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will prefer to visit your website, as comparatively driving a car to your physical place and having a look at your products. From a customer’s side, it’s good for them if they don’t have to inquire about anything. They can simply get what they’re looking for on your website. You can go for online reputation management services in Thane for building good business repute via website.

4. Increase Customers

Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With web design services in Thane, your business will be visible around the world.

5. Accessibility

Have you ever experienced turning your customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look at your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services. You can do this with online reputation management services in Thane.

6. Links

Links are very important in viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.

7. Better Relationship

Turned on phone chatting via social media

Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails. With web design services in Thane, you can definitely get your relationship improved with your customers.

8. Increase Sales

If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is

, the greater the possibility of increasing your sales.

Original Source:http://www.articlesfactory.com/articles/business/top-8-benefits-of-having-a-business-website.html

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Friday, 6 March 2020

The Viral LinkedIn Marketing Strategy - How to Get Insane Reach on LinkedIn

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10 Ways to Leverage Email Marketing for Lead Generation

By Kristin Mortis

Every day, about 124.5 billion emails are being sent for businesses across the globe, and there’s no indication of this figure going down any time soon.

So, it makes perfect sense to spend some time eyeing for the best strategies to capture your potential customers’ attention via email marketing. Plus, it’s more cost-effective than other tactics and yields the same return and in some instances, even more.

In this post, we’ll provide you with 10 email marketing strategies that can help in boosting your lead generation.

MacBook Pro beside white papers and plant

Why Use Email Marketing for Generating Leads?
It would take us forever if we were to talk about the advantages of email marketing. However, for the sake of lead generation, let’s just allow the numbers to do the talking:

A report by Statista reveals that 49 percent of consumers prefer receiving promotional content via email.

Additionally, emails with customized subject lines generate 50 percent more open rates. While a study by DMA (Direct Market Association) reveals that for each $1 spent on email marketing, there’s an average ROI of $32.

The following 10 email marketing strategies will help you in generating leads effectively.

1. Get Permission

Firstly, you’ll have to obtain permission from your potential customers before sending emails to them. This will help in generating leads for itself. For this, you’ll need to request them to fill a subscription form on your blog, website, or landing page, thereby gaining their email address, which will then be used to send promotional emails.

If the targeted audience agrees to receive your emails, it’s an indication that they’re open to having further communication, which will lead to future conversions.

2. Personalize

You might have probably heard about the importance of emailing personalized content. The most common way marketers do this is by addressing their clients by their names. But, even though it may look like a reasonable approach, it may not always work.

Most experts suggest sending emails with contents that are customized to meet your audience’s needs and interests. By using the right CRM (Customer relationship management) software, you can automatically personalize links, attachments, subject lines, content, and offers to match the preferences of an individual recipient.

3. Offer Something Special

To make sure that your email campaign has an effect on potential customers, you’ll have to provide something special. It can be a freebie, an exclusive offer, or a discount. You need to provide something that’ll make them feel like they’re getting an excellent deal from you. This will ensure that your email won’t end up in the trash bin.

4. Provide a weekly newsletter

You can also utilize email marketing to send weekly newsletters to your customers. Sending weekly emails with high-quality content and tips related to your business will help in boosting the trust of your potential customers.

It’ll also ensure that your portfolio and brand aren’t forgotten in the long run.

5. Clear CTA

The biggest reason why most users subscribe to an email list yet don’t end up as leads is due to the confusion that mixed messaging creates. The people on your email lists aren’t sure about their next move. Whether it’s “Reserve Yours Now” or “Join Us Today”, a clear CTA (call-to-action) helps in simplifying the decision process.

6. Make It Short

Another efficient email marketing tactic is to avoid sending lengthy content unless your target audience hobbies include reading. Don’t hesitate to send emails that are short and on point.

Man Sitting While Using Laptop Inside House

7. Engaging Subject Lines

Subject lines are crucial in determining whether your email marketing campaigns succeed or not. It’ll be a great waste if you sent an incredible email yet no one opens it. That’s why it’s important to include an appealing subject line.

8. Link landing page

Sending emails with links to landing pages other than your website or blog is another important email marketing strategy. Such content triggers more conversions since they include only the relevant information that your targeted audience needs.

Directing your clients to your website will only distract them from finding the service or product they’re looking for and eventually give up.

9. Automation and Scheduling

Automating messaging or welcome emails based on your subscribers’ behavior (for instance, abandoning their shopping cart on your site) is the most organic way to build customer relationships.

10. A/B Testing

If you want to find out if your audience prefers an image of the mountains or beach or you wish to know which type of phrases grabs their attention, then A/B testing experiments are the way to go.

It’ll help you in getting more information about your consumers. By delivering two different variants of an email and determining which one generated more engagement, you’ll be able to improve your lead generation operation and turn subscribers into clients.

Original Source: https://www.promotionworld.com/articles/email-marketing/200103-10-ways-leverage-email-marketing-lead-generation

Have a great day! 😃

Laptop Lifestyle Living

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Sunday, 1 March 2020

How To Promote Your Website and Build an Email List The Simple Way

By Paul Luciw

There are a number of ways to promote your website and create an email list. The people who will view your website need to spend time on it as the information it features is of value to them. This will often direct them to be a subscriber. This means they will agree to accepting you emails. But how do you create traffic to your website and get these subscribers?

Creating traffic to your website requires that you advertise that it exists. This can be easily done. You won't require a billboard or a mobile sign. You could have a thousand business cards made up featuring your website and the product you are selling. Then you could go door to door leaving potential customers with your business card and a testimonial about the fine product your company is promoting.

You could also have one page description of your product printed and then post them in various places such as grocery store bulletin boards and even on telephone poles at busy intersections. These are great ways of getting free traffic to your website so that potential customers can consider buying your product.

Of course you will have to create a website. This actually can be done for free. There are a number of companies that will allow you to create a blog for free and you can feature the product anywhere on what you have created. Of course there will guide lines you will have to follow. You need to come up with original content and be able get your message across in well written manner.

You could also promote your product by writing articles. These companies will allow you to write articles about something related to the product you promoting. Please understand it has to be related to the product you are promoting and not a direct sales pitch. Therefore you will not be able to directly market your product. You will be allowed to direct the readers of your article to a blog or website that will direct your potential customer to the direct sales pitch. This actually turns out to be in your favour as these articles will be featured on Google because of their original content. As a result you article will create traffic to your blog or website. Traffic to your website or blog will be key to your monetary success. So creating original content for your articles and the website that your article directs them to is very important.

Best Regards

Making money using the internet will require building a proper email list. Creating the proper email list will take some time and effort

Original Source: https://ezinearticles.com/?How-To-Promote-Your-Website-and-Build-an-Email-List-The-Simple-Way&id=10196218

Have a great day! 😃

Laptop Lifestyle Living

==> 23 Essential Tools & Systems for your Online Business <==

Saturday, 29 February 2020

Why Ecommerce Website Is the Need of the Hour for Your Retail Business?

By Agustin Brown

From new companies to expansive ventures with well-known brands, relatively every organization is picking up an advantage from their eCommerce site where they can offer their particular items or services. In the present focused society, buyers never again search for adventures on the high boulevards to purchase merchandise or items; instead, they use online assets for their shopping accommodation.

"According to Statista report, in 2017 eCommerce was responsible for around $2.3 trillion in sales and is expected to reach $4.5 trillion in 2021."

This is the place internet business sites gain ubiquity in the market. Numerous retailers are favoring this choice to offer their items on the web. There are immense advantages of internet business sites and here are a few motivations to pick an eCommerce platform for your business:

Woman Holding A Tablet With Business Icons

Extends Your Brand

Consistently the number of online clients expanded by some rate and half of them invest energy in seeking and shopping of items. Thus, web-based business site can be a viable device to expand your brand image alongside internet showcasing services and eCommerce life utilities.

This will enable you to grow your items and administrations to a full degree while making your business famous in the online commercial center.

Comfort of shopping

Have you ever wish to go out shopping late at night or have required a few products on dire premise? Online business sites are accessible every minute of every day to buy products whenever and with quick coordination, it will be an additional favorable position.

Also, individuals don't generally have much time to go out and look through the things they need to purchase, so they go online shopping for those things. This demonstrates the online retail business is exceptionally advantageous for shoppers since it has no time requirement.

Focus on a more extensive engagement of people

Web is a huge field where you can discover billions of clients web-based, hunting down something, or creating something applicable to them. A large number of clients may look for merchandise and ventures for their benefit. Ecommerce development can take your business to them and achieve a vast amount of online clients.

Subsequently, you can focus on a substantial number of engagement of people through your web-based business and satisfy their necessities with your items and administrations. At the point when clients discover your site essential and helpful, the movement will increment and draw in more groups of onlookers.

Displays launching of services or products

There are a wide variety of internet advertising devices and practices that can be used to make your site prevalent among online clients. Internet business is where you can get best-promoting open doors that can get quality movement on your website. Most conventional advertising systems are SEO and SMO, PPC, content showcasing and some more.

To set up an eCommerce website for your business, you will require certain things, for example, a group of best eCommerce business site designers, online advertising techniques, a god spending plan and some an opportunity to actualize your thought effectively. Internet business has everything that can make your image mainstream through online assets.

Original Source: https://ezinearticles.com/?Why-Ecommerce-Website-Is-the-Need-of-the-Hour-for-Your-Retail-Business?&id=10240334

Have a great day! 😃

Laptop Lifestyle Living

==> 23 Essential Tools & Systems for your Online Business <==

Friday, 28 February 2020

Do You Really Know What Business Marketing Is?

By P Lorraine Wigglesworth

person typing on Apple Cordless Keyboard

There are countless books and courses on marketing and how to do it properly. You've probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?

Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don't. Or at the very least, they understand these concepts.

What Is Business Marketing?

Everything a business does, everything you do to sell products and services - is marketing. Every decision you make, if it's about how to put your products or services in the hands of consumers, is business marketing.

The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.

You don't have to micromanage all marketing that your business does. In fact, it's probably a good idea to hire a professional. However, that doesn't replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company's marketing tactics.

Essential Components of a Good Marketing Strategy

Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.

Inbound Marketing

Think of inbound marketing as your workhorse.

It's a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn't about pushing your brand to generate leads or direct conversion.

Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.

Direct Marketing

If inbound marketing is your workhorse, think of direct marketing as your racehorse.

Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.

Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.

Knowing how people are responding to one offering versus another is crucial.

Outbound Marketing

This is where the rubber really meets the road.

In outbound marketing, you're reaching out to prospects and basically saying "buy from me." This is typically what people think of when they hear the word marketing.

Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you're reaching out to potential customers with an offering figures into this definition.

Though a staple in countless marketing strategies, it's not very effective. It's hard to figure out if it's really working and people are getting savvier and blocking the majority of this type of marketing.

Content Marketing

This is the new-old way to market.

Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.

Therefore, every channel you have should start by giving value in return for your customers' attention.

Social Media Marketing

It is inescapable, omnipresent, and pervasive.

Marketing is about getting attention. If you can't get people's attention, you have no one to market to.

The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn't include social media, is off to a bad start.

Start with Solid Foundations

Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.

Don't be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn't deliver.

Original Source: https://ezinearticles.com/?Do-You-Really-Know-What-Business-Marketing-Is?&id=10205146

Have a great day! 😃

Laptop Lifestyle Living

==> 23 Essential Tools & Systems for your Online Business <==

Tuesday, 25 February 2020

How to Write Emails to Sell a Product! Email Marketing Strategy in 3 Eas...

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Monday, 24 February 2020

Email Marketing Strategy for Beginners in 2020 | Oberlo Dropshipping

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Tuesday, 18 February 2020

7 Hacks to Successfully Market Your Ecommerce Platform

By : Olivia Hartley

Person Using Black And White Smartphone and Holding Blue Card.

Ecommerce has a strong role in the current era of technology and innovations. You can lookout for an increasing number of active internet users every day. Business owners are shifting their prime focus on eCommerce marketing gradually. Therefore, with the changing world, you need to keep a record of the most effective ways of promoting your venture.

The growing tradition of opting for the appropriate strategy to boost your entrepreneur streak is taking over the online industry. You may find a long list of essentials that can help an individual in building a complete advertisement plan to bring in more sales. However, these are some of the best hacks you can use to market your eCommerce platform in less time.

Use a Content Marketing Strategy

As per the courtesy of Hubspot, a content marketing strategy can always add to your eCommerce platform. While it educates your customers about the products or services of your company, the approach is a successful tip for boosting your business.

laptop, mobile phone and coffee, on desk

Creating a blog has always been advantageous, especially in the case of guest posting. It will help your business to rank better in search engines. Long-form content of a high-quality, guest post on recognized sites and podcasts that can feature your expertise are the best options for a strong content marketing strategy.

Try the Referral Marketing Method

One of the most effective and uncommon ways of promoting any business is referral marketing. Ecommerce business owners can utilize this technique and encourage their current customers to refer new ones. The easiest way to opt for this strategy is by building up a successful customer referral program.

In this plan, you can set your goals and list down all possible referral links around you. Identification of referral incentives is essential here because they are the primary element for bringing new customers. Learn smartly and choose them as per industry, products, and prices.

Opt For Influencer Marketing Strategy

Influencer marketing is yet another successful eCommerce marketing strategy that business owners can effectively try in 2020. It is the trending way of increasing brand awareness through leading icons in the industry.

A smart choice of influencers will gather your target audience quickly. Hubspot clearly explains the most considerable statistics for this type of marketing. While 80% of marketers believe it is effective, 71% appreciate the customer quality as well. It has subtypes like micro-influencer, celebrity influencer, blog influencer, and some more.

Benefit From Email Marketing Strategy

Emails are still the most common ways of connecting to people. Gmail has been improving with auto-suggest options and is implementing Artificial Intelligence in its process now. Therefore, using email marketing strategy is beneficial and worthy for every sort of eCommerce platform regardless of industry.

You can also look out for popular email marketing platforms like MailChimp and Constant Contact for this approach. It is one of the profitable channels for promoting products and services. Owners will always find it among the quickest ways to connect to the audience.

Make the Best Use of Call and Chat Bots

Chat bots are getting common every day in the eCommerce industry. You will find the strategy effective soon after customers start to engage in live chat. Visitors are most likely to feel comfortable if you can solve their queries within the meantime. Therefore, opting for chat bots is beneficial as these can stay up all day.

Human customer service often fails to solve a problem and deal with first-time users. However, chat bots use artificial intelligence methods and also understand customer behavior and satisfy the customer quickly. Moreover, the latest bots can connect with maximum people at the same time.

Plan a Video Marketing Approach

Opting for videos in any sort of digital marketing strategy is always beneficial. The current era gives priority to visuals other than anything. According to Wyzowl, in 2019, 87% of businesses work on this method, while 84% experienced an increase in their traffic after trying this methodology.

You will see a quick increase in sales if you try this strategy. It does not demand the quality of content; therefore, it is less time-consuming. One of the key points is a high search engine ranking that comes with this marketing. It is because YouTube is the best channel for this approach, and Google owns it currently.

Do Not Miss Social Media Marketing

The most trending method for promoting any business type is social media marketing. More than two billion people worldwide use popular social media platforms every day. Therefore, extend yourself to leading channels like Facebook, with 2.41 billion active monthly users and YouTube with 2 billion active users.

Following these are Twitter, LinkedIn, and Instagram with 330, 310, and 300 million monthly active users, respectively, as per the courtesy of Statista. Opt for the best social media marketing strategy for 2020 and connect to maximum people easily.

Wrap Up

You may never find the best strategy if you do not know the right ways to apply it. Therefore, make the best use of these hacks because the application of a method is more important than the effects it brings to others.

Work on all of these methods and focus primarily on the one that can generate the best possible results for you accurately. The era of technology will keep growing, and you have to stick to the latest trends for staying in the competition.

Original Source: https://www.promotionworld.com/articles/ecommerce-sales/200116-7-hacks-successfully-market-your-ecommerce-platform

Have a great day! 😃

Laptop Lifestyle Living

==> 23 Essential Tools & Systems for your Online Business <==

Friday, 7 February 2020

4 Tips for your Email Marketing Strategy

By: Cacey Taylor

Email marketing has changed over the years, evolving as the wants, needs, and actions of the population changed. Plenty of companies abused the email in boxes of potential customers and clients during the introduction of Email; they constantly posted emails to all accounts, nearly invading the privacy of their consumer base.

Slack message with team communicating and collaborating in app on desktop and mobile

Issues revolving around spam made it even more difficult for companies to use email marketing to their advantage. Luckily, the evolution of email and society has led to a resurgence in email marketing. Companies can now communicate with their consumers through various email platforms.

Your company can easily benefit from an email marketing strategy. These four tips will help you to approach your own strategy, giving your company the marketing push that it needs to be more successful.

Speak Concisely

It is important for you to speak as quickly and concisely as possible. Consumers do not want to read long emails, just as they do not want to read large articles. Pick one thing to talk about and speak on that topic as quickly as possible. Those who manage to get their point across quickly will keep the attention of their consumers for both current and future emails.

Speak Sparingly

There are plenty of companies that try to talk to their consumers as often as possible. They fill up the in box of their customers, clients, and potential consumers with useless information. Try to scale back on your email marketing and use email sparingly. If a person hears from you less often, they will pay more attention to what you have to say when you do communicate with them.

Give Your Audience a Reason to Read

Your audience has to have a reason to read what you have to say. They have to get something out of the email, whether it be information, a sale, or an offer. Think about the emails that you will send and think about what they have to offer to the reader. If you are hard pressed to come up with a good answer, the email should not be sent.

Know your Target

Man holding his phone and checking mails

You need to work to know your target so that you may talk to them at their level. The more you know about the person you are speaking to the easier it will be for you to connect with them. Connections are key when trying to induce action or interest through an email strategy.

The most important thing for your company to do is to think about the email marketing strategy as a whole. You need to think about how you are going to talk to your audience, and what you are going to give your audience. If you can speak directly to your audience and give them a reason to read and listen, you will be successful. Take the time to get to know your target to make your email strategy as powerful and successful as possible.

Original Source:https://www.amazines.com/Marketing/article_detail.cfm/6258023?articleid=6258023

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==> 23 Essential Tools & Systems for your Online Business <==