Showing posts with label Video Marketing. Show all posts
Showing posts with label Video Marketing. Show all posts

Tuesday, 18 February 2020

7 Hacks to Successfully Market Your Ecommerce Platform




Person Using Black And White Smartphone and Holding Blue Card.
Ecommerce has a strong role in the current era of technology and innovations. You can lookout for an increasing number of active internet users every day. Business owners are shifting their prime focus on eCommerce marketing gradually. Therefore, with the changing world, you need to keep a record of the most effective ways of promoting your venture.

The growing tradition of opting for the appropriate strategy to boost your entrepreneur streak is taking over the online industry. You may find a long list of essentials that can help an individual in building a complete advertisement plan to bring in more sales. However, these are some of the best hacks you can use to market your eCommerce platform in less time.


Use a Content Marketing Strategy


As per the courtesy of Hubspot, a content marketing strategy can always add to your eCommerce platform. While it educates your customers about the products or services of your company, the approach is a successful tip for boosting your business.

laptop, mobile phone and coffee, on desk
Creating a blog has always been advantageous, especially in the case of guest posting. It will help your business to rank better in search engines. Long-form content of a high-quality, guest post on recognized sites and podcasts that can feature your expertise are the best options for a strong content marketing strategy.



Try the Referral Marketing Method

One of the most effective and uncommon ways of promoting any business is referral marketing. Ecommerce business owners can utilize this technique and encourage their current customers to refer new ones. The easiest way to opt for this strategy is by building up a successful customer referral program.

In this plan, you can set your goals and list down all possible referral links around you. Identification of referral incentives is essential here because they are the primary element for bringing new customers. Learn smartly and choose them as per industry, products, and prices.


Opt For Influencer Marketing Strategy

Influencer marketing is yet another successful eCommerce marketing strategy that business owners can effectively try in 2020. It is the trending way of increasing brand awareness through leading icons in the industry.

A smart choice of influencers will gather your target audience quickly. Hubspot clearly explains the most considerable statistics for this type of marketing. While 80% of marketers believe it is effective, 71% appreciate the customer quality as well. It has subtypes like micro-influencer, celebrity influencer, blog influencer, and some more.


Benefit From Email Marketing Strategy

Emails are still the most common ways of connecting to people. Gmail has been improving with auto-suggest options and is implementing Artificial Intelligence in its process now. Therefore, using email marketing strategy is beneficial and worthy for every sort of eCommerce platform regardless of industry.

You can also look out for popular email marketing platforms like MailChimp and Constant Contact for this approach. It is one of the profitable channels for promoting products and services. Owners will always find it among the quickest ways to connect to the audience.


Make the Best Use of Call and Chat Bots

Chat bots are getting common every day in the eCommerce industry. You will find the strategy effective soon after customers start to engage in live chat. Visitors are most likely to feel comfortable if you can solve their queries within the meantime. Therefore, opting for chat bots is beneficial as these can stay up all day.

Human customer service often fails to solve a problem and deal with first-time users. However, chat bots use artificial intelligence methods and also understand customer behavior and satisfy the customer quickly. Moreover, the latest bots can connect with maximum people at the same time.


Plan a Video Marketing Approach

Opting for videos in any sort of digital marketing strategy is always beneficial. The current era gives priority to visuals other than anything. According to Wyzowl, in 2019, 87% of businesses work on this method, while 84% experienced an increase in their traffic after trying this methodology.

You will see a quick increase in sales if you try this strategy. It does not demand the quality of content; therefore, it is less time-consuming. One of the key points is a high search engine ranking that comes with this marketing. It is because YouTube is the best channel for this approach, and Google owns it currently.


Do Not Miss Social Media Marketing

Shopping onlineThe most trending method for promoting any business type is social media marketing. More than two billion people worldwide use popular social media platforms every day. Therefore, extend yourself to leading channels like Facebook, with 2.41 billion active monthly users and YouTube with 2 billion active users.

Following these are Twitter, LinkedIn, and Instagram with 330, 310, and 300 million monthly active users, respectively, as per the courtesy of Statista. Opt for the best social media marketing strategy for 2020 and connect to maximum people easily.






Wrap Up

You may never find the best strategy if you do not know the right ways to apply it. Therefore, make the best use of these hacks because the application of a method is more important than the effects it brings to others.

Work on all of these methods and focus primarily on the one that can generate the best possible results for you accurately. The era of technology will keep growing, and you have to stick to the latest trends for staying in the competition.


Original Source: https://www.promotionworld.com/articles/ecommerce-sales/200116-7-hacks-successfully-market-your-ecommerce-platform


Have a great day!  😃

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Saturday, 11 January 2020

How To Monetize A Training Video

By Jean Taylor

Most everybody has a specific area of experience in a specialized field that will be good for other people to learn. Whether you are a worker, entrepreneur, or entertainer, there is good money to be made from educating others on how to possess precisely the very same successes you've got. Only displaying video precisely the very same actions to achievement you have taken, it is possible to make thousands of additional dollars by imitating your experience.


How To Monetize A Training Video


1. Determine your field of experience. What are you good at for your entire life? What are the hobbies, pastimes, or occupation skills which you've been perfecting? Perhaps you've been capable of parenting, creating crafts, casting parties, devising, or the way to enjoy a night out on the town. If it's something as straightforward as winning board games, then odds are there are individuals out there that might want to know from you. 


experience-briefing-paper-with-sticky-notes


Perhaps you have been an administrative assistant for many years and have been praised by how valuable you are to your provider. Then you've got a foundation of coaching others how to become elite administrative helper, contemplating just how much job earnings some businesses might have. Firms enjoy training with videos since it saves precious time from supervisors and convey everything necessary at precisely the same manner every time.

2. Plan your strategy. Once you've decided your marketplace for coaching others, you have to gather an outline of the articles. Outlining the material is where you're going to invest most of the time since the content is always king. Begin with bullet points, moving from general to particular. 


white-board-with-workflow-strategy-plan


Sketch from the scenes you will be taping to exemplify the message. Make sure you talk about what does not get the job is done, and everything does, by discussing the errors you have made on the way. Give them tools and suggestions to begin and how to multitask.

3. Take the movie. To begin with, you're going to want to select a professional manufacturing company to make your movie if you're not experienced or equipped. Don't use your house camcorder thinking you may earn a professional movie acceptable for selling at a top cost. For tips about the best way best to pick a video production business, do an internet search for"the best way to select a video production firm" or hunt with this writer's name. 


clap-board-roadside-Jakob-and-Ryan


As soon as you've selected a manufacturing company that satisfies your budget, then make sure you produce scenes that show your points and the way they could replicate it. Nobody would like to obtain a movie of a talking head, so help keep it more interesting. For information on producing compelling video articles, make sure you perform an internet search on this subject with this same writer. Decide if you're acceptable to be on-camera speaker and talent. You have to depict yourself as a professional, or at least an expert writer of this content. If you are bad at conveying a camera or not able to talk naturally, you might have to employ a celebrity to operate off a teleprompter. The manufacturing company can allow you to make that choice.

4. Market the movie. When the film is taken and replicated and prepared to be marketed, decide the areas of supply to publicize your video into your intended audience. Getting your search engine website is essential, with the ideal key terms your audience will probably be searching for. Amazon.com and other movie traders will happily stock or drop send your movie to get a cut of your selling price and therefore are well worthwhile.


two-laptops-and-marketing-plan-in-the-middle


Trade displays, school campuses, swap meets, magazine advertisements, local newspaper classifieds, and anyplace your viewer's eyes will be appearing is where you want to be boosting your video. With determination and perseverance, you may create a one-time movie investment, get you lots of additional cash, and perhaps even stop the job which you're educating people how to perform!


Original Source: https://ezinearticles.com/?How-To-Monetize-A-Training-Video&id=10189201

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Monday, 25 November 2019

Monday, 4 November 2019

Most Important Lesson Can People Learn About Successful Affiliate Marketing

Mike Grady, Article Source: http://EzineArticles.com/10197199
Most important lesson can people learn from affiliate marketing?

THE SHORT ANSWER

Yes, You should absolutely outsource it.

I'm hoping everyone reads this article.

Because it doesn't matter if you are a poor beginner or

a filthy rich expert, time works the same for all of us.

Me, you, Bill Gates, Donald Trump, Mark Zuckerberg

and everyone in between have that same constraint of 24 hours in a day.

So in several of my past articals I talked about utilizing multiple traffic sources
so people see your affiliate offers.

The response I typically get is "how in the world am I going to find time

to make YouTube videos, blog posts, Instagram pictures, Pinterest thingies, Facebook posts, etc.

And that is where the concept of content maximization comes from.

Getting the most bang for your buck.

So let me tell you how I do it.

  1. I do a bunch of research and create a list of content ideas my audience would benefit from.
  2. I sit down in a day and make 10 YouTube videos about the content.
  3. Once the video is made it goes to a writer I've hired online on Upwork.
  4. She turns the video into a blog post.
  5. Next that video goes to a designer I hired from the same (very affordable).


The designer turns that video into pictures

that then get turned into quotes and go on my Instagram and Pinterest.
Are you starting to see the big picture?

I am utilizing two powerful tools called batching and systemization
to get the most content for my time spent.

In the beginning I didn't have a team,

but I still followed this system with just me.

Massive time saved.

I only have to create content once a week on Mondays and I'm free to work on other parts of my business the rest of the time.

Best part is I am not trapped in the office.

I can create content from any where in the world.

Hope that helped a little bit with the idea of out-sourcing.

If your interested in learning more, my mentor has a Free Video Training...

How To Make A Full-time Passive Income Selling Other People's Stuff..

I'll put a link in the description below

Go check it out for yourself

Being an entrepreneur is fun?

Hope his helps your business.

Article Source: http://EzineArticles.com/10197199


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Friday, 1 November 2019

4 Reasons Why You Should Make Video Marketing A Must

By: Yaw Boakye-yiadom

A picture they say is worth a thousand words. If this is so, then videos are worth even much more, because videos have audio in addition to the many picture frames that make up the video. Needless to say videos provide more information within a short time.


Video marketing is definitely the way forward today. Many have heard this a number of times, and have been wondering whether or not they should include videos in a marketing campaign. I am going to tell you why you should.


Videos Help You Rank Higher In SERPs



For the last two decades, many have increasingly been searching for information online. Because of this, companies have been including search engine optimizations in their marketing mix, so that they would rank higher in the search engine result pages (SERPs). 


The search engines have recognized the importance of videos, and so you will find videos among the search engine results whenever you search for information. In addition, search engines have a unique section which displays only videos. Therefore, one sure way to rank higher on Google, Bing, Yahoo, and other search engines is to create online videos.

Videos Increase Sales



Research has shown that videos increase sales by a factor of 3. That is significant, but why is that so? Earlier, we did say that videos provide more information, but that is only one reason. In addition to this, videos are able to connect with viewers emotionally in a way that will be difficult to achieve with only text. Scientists say, human beings make most, but not all, decisions based on their emotions. With the right message, we can surely drive our point home and induce viewers to take the action we want in our videos, leading to more conversions.


Videos Help You Avoid The Fatal Flaw



Studies have revealed that potential customers quickly scan information on websites until they find the price of items, and when they do, they quickly make a purchase or leave. The problem is that when visitors to websites do this, they skip the most important message, which would have led to conversions. Videos avoid this fatal flaw.


By providing you with absolute control of the sales sequence, videos ensure that customers only see the price when they have understood the tremendous value that your product offers, leading to increased conversions.


Videos Increase Affiliate Conversions



Many companies that sell products online have affiliate programs, which allow other people to make money by marketing their products. Affiliates usually earn a fixed percentage of sales, and they often bring in lots of sales. Research has shown that affiliates don't spend enough time when reviewing products, and so providing a medium which would provide them with the information they need in the most engaging manner will definitely increase affiliate conversions. Videos provide companies with a tool to do just that.


It is clear that creating marketing videos is the way forward. If you haven't got any for your products, or service, now is the time to create one
Original source; http://www.articlebiz.com/article/1051652072-1-4-reasons-why-you-should-make-video-marketing-a-must/



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Mistakes New Youtubers Make & 15 Tips to Avoid Them




This is a must watch for anyone looking to start a YouTube Channel. Some great tips of what to do and what not to do... have summarised the tips below - but don't skip watching as the content is really valuable.


Tips - Mistakes to AVOID and what TO DO when starting a YouTube Channel:

  • Pick your niche! Don't try and publish a wide variety of content. It's important to attract an audience that know what they are subscribing for. Too much variety will slow your growth.
  • Don't feel entitled. Once your channel takes off and the number of subscribers grows - it doesn't mean you can stop putting the effort in. You still have to earn every subscriber as they can disappear as quickly as they first appeared. 
  • Focus on making better videos and putting out better content than spending all your time trying to promote the video through all the various social media channels.  You have to be 'out there' for while before your channel will sky rocket.
  • Put a lot of focus on your thumbnail. This will be the deciding factor in whether someone clicks your link or not. 
  • Don't be afraid to put your content out there. You could waste years being 'too scared' to publish. Forget the fear and just start!
  • It's fine to model a successful YouTuber - but don't imitate them to the point that you lose your own authenticity. Stay true to yourself as this is what will attract your audience. To stand out on YouTube you have to be yourself. 
  • Don't get stressed about the analytics - you can get lost in the numbers and this will draw your focus away from creating great content! Focus on the content and the subscribers will grow.
  • Stay focused!  Especially when you are starting out. Make sure you have enough time to build your YouTube channel. Allow more time as you will need more time at the beginning. 
  • Don't do it alone. Find other people who do the same kind of content that you could reach out to and share the journey with. You can help each other grow, interview each other, help each other. 
  • Enjoy the process of enjoying content. Don't get too bogged down in the analytical and data side - make sure your core focus stays on the content. 
  • Don't let yourself get so crippled by judgement and rejection that you spend too much time editing re-editing and making it perfect.
  • Don't assume to know what subscribers want to watch. What works for some channels and videos might not work again for you. Make sure you stick to what you enjoy and love to do and you will attract the right kind of subscriber
  • Don't worry too much about always sticking to your schedule and having to upload - life can get in the way sometimes and if you miss an upload it's not the end of the world.

Some pretty good tips there, I'm sure you'll agree. Go check out Jeven Dovey's channel to see even more videos about YouTube Marketing.


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