Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

Sunday, 15 March 2020

STOP Using Facebook Ads - The Best Alternative Ad Platforms



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12 Best and Widely Used Facebook Marketing Tools


Even the busiest people will be checking their Facebook accounts either for personal or professional needs. Marketing through Facebook is increasing like anything and there are many businesses that have Facebook company accounts or pages.

Facebook is surely one of the best social networking sites of the current time. So focusing on the marketing of your business with Facebook will bring in greater results with fewer efforts.

Make use of these social media marketing tools which are popular in 2020 and get assured results for your business. Kick start your marketing efforts with these awesome tools.


Best Facebook Marketing Tools of 2020


1. Agora Pulse


agora pulse website homepage


Agora Pulse is the most trending social media management tool which one can use to collect all the feeds daily, can use dashboard, and publish into social media platforms. There are a lot of interactions that you can know with the help of notifications that are available here. One can even know the number of shares that you have got. The reports are obtained and can be used for presentations.



2. Hootsuite


hootsuite homepage


Hootsuite is best for those who are passionate to engage the target audience to enhance their business. This Facebook marketing tool is all in one where you can interact and get reports with ease. Advertising will never be a hassle for your brand if you use this awesome tool. You can know the user behavior based on the filters you choose like language and region.



3. Buffer


buffer homepage


Buffer is one of the best free Facebook marketing software. Now manage your social pages and accounts with this absolutely free tool. There are even premium plans which you can use based on your interest to get more assured results. Bring life to your Facebook posts with the graphics editor. You can even schedule these posts based on your interests. There is an added advantage to add content from the web to any other social media accounts.



4. Oktopost


oktopost homepage



Oktopost is a premium tool and every penny is completely worth as it helps you to manage the Facebook account with better analytics and unique campaigns. Using the editorial calendar, you can know which post attracted the audience and get more information about the different visitors. There is a curation engine as well for getting a better conversion rate.



5. Socialbakers


socialbakers homepage

Socialbakers is the amazing Facebook trends tool that helps you to know about the different techniques which your competitors are using other than just getting analytics from your Facebook account. You can use this tool and get insights and compare your success with competitors. Find out how your content is drawing results for you and get the chance of collecting detailed reports here.



6. DrumUp



drumup homepage

There is no need to spend a lot of time on content and marketing. Rather now, you can use DrumUp and automate the process which is so simple and yet saves time. You can get amazing results and enhance ROI, as you know about the content which your customers like to engage with. You can even use this tool to manage other social accounts like Twitter and LinkedIn.



7. Post Planner



post planner home page

Even though you are busy with your work there is a scope to use this tool and post engaging content at the right time. You can manage your work with this content marketing planning tool and at the same time increase your online presence by being active in the Facebook account of your business. Get customized content and increase your visitor's knowing their interests. You can even make use of the content already published previously that was a great hit or went viral.



8. Pagemodo


pagemodo homepage


Pagemodo is a handy social media marketing tool for business. There is now a lot of future for start-ups, as they can get many results in less time and can know how to build a Facebook account from scratch and so many people are using this tool.

There are many customized tabs and as well as content tools that are useful to sell the products. Expand your business by selling the coupons in the Facebook account of your business. Get viral insights from the suggested posts which you can use to get brand identity easily.



9. LikeAlyzer



likealyzer homepage


LikeAlyzer is a free social media marketing management software. With this free tool, you can know about the performance of your Facebook account and in fact any other Facebook page in a couple of minutes. This analytics will be useful to implement new strategies and get success. You can know about the rate of likes for the content which you have published.



10. Qwaya


qwaya homepage


Qwaya is the double-edged tool to do the A/B testing on the ad campaigns. You can save time by automating the ad structure. You can now know where to run the ads for better revenue and as well one can get a lot of information about the windows also. Without hassle, you can integrate the analytics of Google with your dashboard.



11. Driftrock


driftrock homepage

Driftrock is a great social media tool for B2B businesses. There are many giants and successful companies that are making use of this as this is perfect for every B2B business. Use this tool and get many leads for your business from Facebook and you can even know when is the perfect time to run the ad and get better ROI, leads and traffic.



12. AdRoll


adroll homepage


The best tool for your improvement in conversion rate is AdRoll where you can exchange almost 500 ads and then get benefits with less budget and time. You can get access to all the new social and Facebook features.

There is a perfect scope to redesign the ad, based on the user interests of mobile users. This saves a lot of your money and you can schedule your ads and display them at better times to get more likes and share even though you are busy with other work.


There may not be any fixed routine for when you will write a post, however, you can surely plan when you want them to get shared in social media. This habit will help you to organize your marketing efforts. All these are the vital Facebook marketing tools that are used in the present day to get better results. Spend your quality time on Facebook and thereby get better traffic, conversion rate and as well ROI in a short span.


Original Source:https://www.promotionworld.com/articles/social/200222-12-best-widely-used-facebook-marketing-tools

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Monday, 9 March 2020

15 Business Lessons from Jeff Bezos



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How to Use Pinterest for Business


If you're not using Pinterest for business, you're missing out on a proven and reliable social media marketing platform. Here are seven tips for attracting prospects using Pinterest.

person holding a space gray iPhone 6 and black caseIs Pinterest part of your marketing outreach? If not, you may be missing out on a valuable way to promote your products and services. The No. 4 social site in the country, Pinterest ranks ahead of Twitter, Whatsapp, Snapchat, and even LinkedIn in terms of popularity. In fact, 28 percent of Americans have an account on Pinterest, with 77 million using the site each month. More than a place to connect with friends and family, Pinterest serves a unique function in that it helps its users, known as Pinners, to achieve their goals and dreams.

One of the reasons people flock to Pinterest is that the site offers inspiration for a variety of tasks. People planning a wedding, redecorating a bedroom, or planting a garden, can find “Pinspiration” on this social site. More importantly for business, companies can use Pinterest to connect with current and potential customers, showcase products or offer tips and tricks to position themselves as an expert in the field.


Use these 7 marketing tips to attract attention and potential customers on Pinterest.

Pin Regularly to Market Your Business on Pinterest

monitor viewing PinterestYou won’t benefit from using Pinterest for your business if you post only sporadically. To build your Pinterest community, and benefit from marketing on Pinterest, aim to post every day. While expert opinions vary, one social media authority recommends posting at least three and not more than 30 pins on a given day. Along with helping you create a robust Pinterest presence, this practice maximizes the number of people who are seeing your content.
Don’t have time to pin content multiple times a day? Schedule your pins in advance using Hootsuite or another social media service. 



Take Advantage of the Holidays


Social media marketers have long used the holidays as a way to promote their products and services more effectively. However, Pinterest is especially good for sharing seasonal content. To give your current and prospective customers time to prepare for the holidays, Pinterest suggests that you start sharing seasonal content a month to 45 days in advance. Unsurprisingly, the Christmas season is one of the best opportunities for brands, with Pinterest users making 321 searches during the December holidays. Halloween is also a popular time to go on Pinterest; the site receives 227 million searches related to this spooky time of year. According to Pinterest, pins that celebrate holidays and seasonal events result in a 22 percent jump in web sales for the businesses that post them.


Create Pinterest Boards and Instructographics


One-off posts may work well for Facebook and Instagram. However, to succeed on Pinterest, marketers need to create Boards that fans can follow. For example, a jewelry company could create a Pinterest Board that shows off their products or one that features customers wearing their pieces for different events and occasions. Other effective marketing choices include tutorials, DIY boards, and boards where customers can share their own related pins. 

Additionally, small businesses can build a Pinterest following by sharing instructographics. This Pinterest-invented term refers to infographic boards that teach people how to do something, like set an eye-catching Thanksgiving table or host an Academy Awards party.


Utilize Your Description


Pinterest might be a visual medium, but that doesn’t mean the words you include with your posts aren’t important. On the contrary, each pin should feature a description that provides context while melding with your business’ brand. While each description allows for 500 characters, searchers are likely to see only the first 50 or 60, so make sure to place key terms and information upfront.

To make sure your pins get found by the right users, marketers should also pay attention to SEO. Start by using Google AdWords to find keywords that are relevant to your business. For example, a clothing company might want to look for terms related to fall clothing trends or hot looks for summer. By adding some hashtags to your pin description and titles, you can ensure that your content is seen by more searchers. 


Analyze Your Business’s Pinterest Performance


MacBook displaying Pinterest websiteLike other social sites, Pinterest offers an Analytics tool that enables businesses to assess how their current campaigns are performing and create more effective ones moving forward. To use this feature, simply visit the site to verify your account. You will then be able to access the Site Metrics tab to track important information, such as how often your pins appear on Google, how often users see your pins, and how many of them navigate to your website directly from Pinterest. You can also see where your traffic is coming from and make adjustments accordingly. For example, if most customers are viewing your content on their smartphones, it’s important to make sure your site is mobile friendly.

Additionally, the Analytics tool shows marketers which of their pins are performing best. By viewing impressions and engagements for pinned content, you can better tailor your marketing efforts moving forward.


Pin at the Right Time


Pinning content regularly is important. However, that doesn’t mean you can post at any time of day and ensure the best result. The fact is that pinning content at certain times of the day results in more views. According to social media analysis company SocialFresh, companies should consider their target customers’ habits with regard to using Pinterest. However, in general, the best times to post are between 2 pm to 4 pm and 8 pm to 1 am. Additionally, HubSpot recommends posting content on Saturday mornings to maximize engagement. 


Talk to Your Followers


While posting regularly is essential to Pinterest success, marketers also need to engage with their customers if they hope to keep them loyal. Many businesses take time to respond to Facebook or Instagram comments, but they don’t always remember to address Pinners’ comments and concerns. For best results, strive to reply to comments in a timely fashion and use followers’ names for a more personal touch.


Original Source: https://www.businessknowhow.com/internet/using-pinterest-for-business.htm
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Sunday, 8 March 2020

SEO For Beginners: How To Rank Your Website On The First Page!





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Top 8 Benefits Of Having A Business Website



You have a successful business but not a website? Seriously if it’s a yes, then your business doesn’t exist in the market

Today, at this time, people as well as companies both search for information on the internet first.

Ever thought why people visit website? Mainly to get the information on that specific topic. Whereas, if you belong to the business world, it’s very essential to have accurate information. Website is necessary for your customers. It must contain information that is beneficial as well as in favor to them. You can always approach a web development company in Thane for your business website requirements.

Here are the top 8 benefits of having a website for your business made by Web Development Company in Thane.

1. Less Expensive


Thought of ever advertising your business through different forms such as radio, printed media and television or by some other way? Aren’t they expensive? Investing in advertising is necessary, but it takes a huge amount of cash. Having a website will turn your promoting process less expensive. Different versions of offline advertising are accessible on the internet and that too many times for free of cost.


2. Advertising

Turned on laptop facebook ads

A website is comparatively more environmental friendly when it comes to advertising as well as marketing. There are different types of ways to advertise your products or services through the internet. One common illustration is Facebook ads, an advertising feature provided via Facebook. The other one is known as SEO. This is a most important benefit for your business. Having an excellent SEO service provider can boost the ranking of your website which instantly results in raised sales as well as higher profits.


3.Satisfaction


Creating a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will prefer to visit your website, as comparatively driving a car to your physical place and having a look at your products. From a customer’s side, it’s good for them if they don’t have to inquire about anything. They can simply get what they’re looking for on your website. You can go for online reputation management services in Thane for building good business repute via website.


4. Increase Customers


shopping online
Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With web design services in Thane, your business will be visible around the world.

5. Accessibility

Have you ever experienced turning your customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look at your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services. You can do this with online reputation management services in Thane.

6. Links

Links are very important in viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.

7. Better Relationship

Turned on phone chatting via social mediaHaving a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails. With web design services in Thane, you can definitely get your relationship improved with your customers.


Man holding a phone viewing revenue

8. Increase Sales

If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.












Original Source:http://www.articlesfactory.com/articles/business/top-8-benefits-of-having-a-business-website.html

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Tuesday, 3 March 2020

4 Tips to Starting an Advertising Business Internet Marketing Company



Internet marketing continues to increase in number and sales as more and more businesses realize the power of the Internet. It is incredibly easy to market over the Internet, and can be relatively cheap. This simple and cheap resource has the power to convert thousands of people to customers and clients.


person using MacBook Pro

There are plenty of businesses that are looking for help with their own Internet marketing. Those who are looking to get into this market may want to start their own advertising businesses Internet marketing company. Your ability to work the Internet marketing market may provide you with a profitable and popular business.

There are multiple tips and tricks that will help you to get the most out of your business. These four tips will help you to start the perfect Internet marketing company, providing companies with the marketing that they need to succeed.


Research Internet Marketing

man and woman sitting down in front of table
If you are thinking about starting your own company you need to understand everything that there is to know about Internet marketing. You need to work to understand the different tactics at your disposal, and how to use them effectively and efficiently. You need to know how to connect to consumers, and how to actually reach those consumers. The more research that you complete on Internet marketing the more successful your company will be.


Know your Competition

There will be plenty of competition for you to go up against as you start your own Internet marketing company. You need to work to understand as much about this competition as possible. Understand the tactics that they offer, the prices that they charge, and the work that they complete. You need to stay one step ahead of the competition to be able to catch the attention and interest of possible consumers.


Brand your Company

It is incredibly important for you to brand your company. You want to have a specific image and tone that you project to possible clients and consumers. Take the time to brand yourself, thinking about your name, logo, and style. Strong brands give off a confident look and feel, helping to make clients feel more secure about your services.


Price your Services Reasonably

White Product Label
While you want to make money, you also want to attract business. Price your services competitively to get clients interested in your business. You need to do some research to make sure that you are charging the right amount of money for your various marketing services.

It is important to consider all of your options when starting an advertising business Internet marketing company. You want to know exactly what you are getting into, and what your competition has to offer. You then need to work on your brand and your pricing to see the success that you crave. Follow these tips to get the best start possible for your Internet marketing company.

Original Source: https://www.amazines.com/article_detail.cfm/6258039?articleid=6258039

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STOP Using Facebook Ads - The Best Alternative Ad Platforms

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