Wednesday 30 October 2019

Facebook Ads in 2019: What's Working Now!



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Webinar Hosting Reviews: Pros and Cons of GoToWebinar, Livestream, and OnStream Webinars

by "The Smart Simple Marketing Coach"

Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be.

That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each.


We reviewed each application and evaluated the following:


  • Cost and value for the money
  • User-friendliness
  • Tech support and tutorials
  • Video streaming options
  • Integration with social media and other websites
  • Webinar marketing assistance

While researching the best webinar hosting platforms, we looked at GoToWebinar, Onstream Webinars, Livestream, Google Hangouts + LeadPages, Adobe Connect, ClickWebinar, and MegaMeeting.


And the winners are...



#1 - Livestream ($49)


Livestream is a platform for broadcasting live events, but that doesn't mean it's only good for rock concerts. Because the application was created to broadcast live streaming video, it's an amazing way to create and host video-based educational webinars.

Pros

  • Embed directly into your website - Livestream allows you to host your webinar from your own website. When attending the webinar directly on your site, attendees are much more likely to engage with your brand by opting into your email list, downloading your lead magnet, etc.
  • Built in community - Livestream has an active social community that interacts with and 'follows' each other. When you choose Livestream to host your webinar, you're likely to connect with other Livestream members and gain new followers (and new customers).
  • Mobile broadcasting - Livestream makes it easy for your audience to attend the webinar from their smartphone, tablet, laptop, or TV.
  • Low-cost option - Livestream offers a freemium version, and its basic membership starts at just $49/month.


Cons

  • No audience engagement features like quizzes or polls
  • You can't embed video onto your website unless you purchase the premium membership for $399/month.
  • No ability to connect with YouTube or social networks (except Facebook)
  • The freemium version limits your webinar to 50 attendees


#2 - GoToWebinar ($99)


GoToWebinar is perhaps the most well-known webinar hosting platform out there, and for good reason. It's incredible ease-of-use and stellar customer support makes it the go-to option for first-timers and experienced webinar producers alike.


Pros


  • User-friendly - It's extremely simple to set up GoToWebinar. If you have any questions, their tutorials can walk you through each step of the set-up process.
  • Email functionality - GoToWebinar can send email invitations to attendees right from the application. Alternatively, you can send GoToWebinar email invites through your regular email program. This flexibility enhances the marketing process and makes it easy to connect with potential guests.
  • Real time screen sharing - GoToWebinar now lets you share your screen in real time, which makes it simple to present a PowerPoint, screen capture, or live video stream.
  • Annotation feature - Circle or point out important words, phrases or images within your presentation with GoToWebinar's super-handy annotation tool.


Cons

  • Requires you (and your attendees) to download software before using the program
  • Requires the use of Java
  • Does not work with smartphones or tablets
  • No internal payment option, which makes it difficult to use GoToWebinar for paid or subscription-based presentations
  • Cannot host the webinar directly from your website


#3 - Onstream Webinars ($149)


Onstream is the crรจme de la crรจme of webinar hosting platforms. Its powerful functionality is only paralleled by its customization features. With Onstream, you really can make the webinar look and feel like "yours."


Pros

  • Presentation choices - Customize each webinar based on the number of attendees and the type of program being presented. Onstream Webinars has a variety of different layouts and dashboards to choose from, which further allows you to change the look and feel of your webinar presentation screen.
  • Complete customization - Onstream is perhaps the most video-friendly webinar hosting platform. It allows you to adjust the quality of your video, including the frame rate, aspect ratio, and keyframe. You can also choose to share video from a webcam, computer screen, or streaming Internet video.
  • Tabs feature - When you're hosting a webinar, there's a lot of different presentation aspects that need to be managed simultaneously. Onstream makes it easy to toggle between your slides, video screen, workspace, and documents by clicking on different tabs within the application.
  • Interactive features - Onstream lets you take audience polls and send quizzes during the webinar to increase engagement and further qualify your leads.


Cons

  • More expensive than GoToWebinar
  • You cannot host the webinar directly from your website - only video can be embedded into your site, while the rest of the webinar must be viewed from your unique Onstream URL.


The Verdict


Livestream, GoToWebinar, and Onstream are all strong choices for your webinar hosting platform.

GoToWebinar gets our vote for first-timers thanks to its user-friendly interface and great customer service.


As you grow, become more experienced, and attract more attendees to your webinars, Onstream is a great choice for next-level webinar marketing.


Original Post: 
https://www.selfgrowth.com/articles/webinar-hosting-reviews-pros-and-cons-of-gotowebinar-livestream-and-onstream-webinars



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Tuesday 29 October 2019

How to Use Steal Your Competitors Customers Using Facebook's Audience In...



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How to Attract Potential Clients’ Attention and Keep It!

by Dynamic Marketing Consultants
A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better.

Your marketing campaigns should be aligned, from your business’s social media engagement to client email messages – all should have this concept as the central objective of your initiatives.


Clearly stating your value proposition also enables your employees and management to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! And a satisfied consumer will eagerly share things of value with their circle, helping you promote your business using the best method of all – word of mouth.


By focusing on the value your business provides, you can effectively market your brand, attract potential client’s attention and place your company in front of the right people at the right time!

Take Advantage of Social Networks



While there will be some overlap between your followers, the people who follow you on Facebook likely aren’t the same people who have signed up for your company e-mails. Make the most of the content you create by looking to repurpose it and use your content across all of your social media channels.

A blog post can be repurposed as an article in your newsletter; a Facebook post can be reimagined as a conversation-starting question on Twitter. By optimizing your marketing outreach across all your business’s social platforms, you are sure to engage and attract the attention of as many potential clients as possible.





Original Source:

https://www.selfgrowth.com/articles/how-to-attract-potential-clients-attention-and-keep-it

Monday 28 October 2019

What To Do If Your Facebook Ad Account Gets Deactivated

How to Use Online Marketing to Increase Your Profits

by Dale Harris

Looking to increase your business profits? Online marketing is now more powerful than ever, and businesses who don’t leverage digital media in their marketing strategy will fall behind.

Here is how you can use online marketing to promote your business and bring in more sales.

Why Online Marketing?


With nearly half of all humans accessing the internet, you just can’t afford not to go online. People and markets today are more connected than ever. This opens up tremendous opportunities, levelling the field between giant corporations and small businesses.

However, getting your business noticed in a global competition is no easy task. Here is where online marketing comes in. Today, your marketing strategy should have global reach, even if you are selling locally.

Online marketing is completely accountable, scalable, and measurable. You can track cost per lead, per visitor, and per sale. This way you will always know your marketing ROI and make adjustments where needed.

If you don’t embrace online marketing, your competitors will. If you are not ranking in the first search engine results page, you are losing sales to your competitors. Google’s algorithm features more than 200 ranking factors, and a high ranking is key to a successful marketing strategy today.

However, the core aim of online marketing is not high SERPs rankings. It is driving more traffic, leads, and sales.

Types of Online Marketing


There are several discrete types of online marketing. They generally fall into two broad categories: organic marketing and paid marketing. All good online marketing campaigns offer a mix of both.

Let’s see the most important types of online marketing below.
Search Engine Optimization

SEO is an essential concept of online marketing. It is what binds most marketing efforts together. Even if you think you have the best website in the world, people will not come to it if it is not optimized for search engines.

Google ranks websites based on numerous criteria. SEO offers the key to ranking high in search engine results pages. This has the power to drive practically unlimited organic traffic to your website.

However, SEO has two drawbacks:
It doesn’t lead to conversions by itself
Everyone is doing it, so competition is stiff

When people come to your website through organic searches, you pay nothing. If you can’t manage to rank high on SERPs, you will have to pay PPC ads to remain competitive.

Content Marketing


Content is king. This is the most certain truth in the world of online marketing.

There is no way around this fact. You will need original, engaging, and optimized content in order to make money online.

If you wish your traffic to convert, you will need a comprehensive content strategy. Creating unique content is no easy task. While the world’s top blogs may be making millions each year, the vast majority of blogs earns zero dollars.

The difference? Content. You cannot hope to achieve success without good content. By offering quality content, you are encouraging your visitors to share it with their peers, which boosts organic traffic.

Of course, part of this is luck and good advertising as well, but good content is one of the key factors to make money with your blog.

Original content is also key to ranking higher in search engine results pages. Google trusts sites full of original content.

Social media marketing is a hot topic for some, but in reality, it is just another type of content marketing. When you write and share engaging content in social media, your readers will share it for free. This can create viral content that drives organic traffic back to your website.

Email Marketing


Email marketing is a powerful tool in any online marketer’s arsenal. In fact, email marketing consistently outperforms website sales for many eCommerce platforms. That is why building a mailing list with targeted subscribers is key if you are selling products or services online.

If you have a blog or an eCommerce store, you will want to create lead magnets to get more email addresses in your mailing list. That way, you can keep your highest qualified leads updated on hot offers, new product releases, and links to your online content.

Email marketing is powerful because it costs next to nothing and is 100% scalable. Sending a million emails costs virtually as much as sending a single email.
Online Advertising

Pay-per-click Advertising


Pay-per-click advertising is almost synonymous with paid marketing. Search engines, eCommerce giants, and social media platforms alike offer numerous options to advertise online. When done right, PPC can get you ahead of the curve.

However, PPC can also drain your marketing budget overnight if you are not careful with how you set up your campaigns. Some of the most important PPC ads include:
  • Google
  • Bing
  • Facebook
  • Instagram
  • Amazon
By featuring your business on the above platforms, you can spend your marketing budget for measurable results. If an ad isn’t converting well enough, you can eliminate it immediately. On the other hand, if you generate most of your traffic from a single ad, you can scale it up with ease and multiply your leads.
Leverage the Power of Online Marketing

Now that you know the power of online marketing, it is time to take your profits to the next level. Here at Article City, we help businesses drive more traffic, leads, and sales with our great content.

Original Post

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Sunday 27 October 2019

What I Wish I Knew When Starting Affiliate Marketing Beginner Advice

Rethinking your digital marketing Strategy- What could you be doing better?

By Peggy Murrah, Founder of PMA Web Services

Last week we started talking about just one aspect of being strategic with your digital marketing, focusing on the timing of your messaging. Before we go further, I want to take a moment to clarify why I’m using the term “digital marketing” versus “social media,” just because I was asked this question recently.


Social media, in my opinion, consists of Facebook, Twitter, Snapchat, Instagram, YouTube, and your blog. Social media can have a slightly negative impression and is sometimes dismissed as a marketing platform because some may equate it with sharing pictures of pets and food, general “fluff.” However, social media is an effective marketing channel, and should not be dismissed as a part of your over digital marketing strategy.


Here is where the difference becomes more apparent. Digital marketing, again, in my opinion, includes social media, but also includes your email campaigns, newsletters, and lead magnets. It includes all marketing materials that your prospects receive from you digitally. A good digital marketing strategy considers their target market, understanding where they consume messaging, and how they best receive it. 


A comprehensive digital marketing strategy not only considers their market, but continues to re-evaluate, review metrics, and tweak messaging. We are no longer “setting and forgetting” our messaging, we are analyzing, in constant search for the perfect mix to increase visibility.

A large part of your strategy needs to focus on what you know about your market when they’re online, what channels they receive messaging on, the frequency and timing of their interactions online, and if they prefer visual, audio, text, or a mix of the three.
Your digital marketing strategy needs to be three things:


Strategic – including aspects such as when and where, how often, and in what format
Responsive – do you reply, comment, or share the work of others?


Consistent – are you posting consistently enough that your market knows they can count on you?


Let’s focus this week on responsiveness, and the move away from a “set and forget” style of social media.


This morning, my internet was out. Frustrating. I tried to do a speed test, rebooted my computer, to no avail. I rebooted my modem while pulling up Twitter on my phone. Why Twitter? Because I’ve learned that if I DM my internet provider on Twitter, I get an (almost) instant response. Much faster than calling customer support, pressing my way thru the various options, to be told, yes there’s an outage in my area. Their responsiveness on Twitter is phenomenal.


What’s your responsiveness?


When someone posts a comment on your social media, how quickly do you respond? Positive or negative. Do you have a unique email address for responses from your email campaigns that signals to your team it’s a prospect request? Do you have a team member regularly checking for comments or DMs that need your attention? If you’re not sure, then it’s time to look. If your clients or prospects are taking the time to message you on a public platform, you NEED to respond. Not occasionally, but every single time.


Take this week to consider your responsiveness to your clients and prospects. 


What could you do better? And how, do you get there?

By Peggy Murrah, Founder of PMA Web Services


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Click Funnels - One Funnel Away Challenge [OFA] Review 2019 (And My Extra Affiliate Bonuses!)

Image of Click Funnel's One Funnel Away Course Content with Bonuses (OFA)



If you're here I'm guessing it's because you've heard about the OFA Challenge or have even been invited to join but want to know a little more about what it actually is? 


Great! 

Because that is exactly the purpose for this blog post. To give you an honest review and clear outline as to what you can expect from this 30 Day Course. 

I did the OFA Challenge earlier this year and got so much out of it, that I decided to become an affiliate and spread the world to help other business owners change (or start!)  their businesses. 


In Short.... It is UNBELIEVABLE content, value, coaching and training. It is something that you should be paying thousands for (you'll see exactly what I mean just from the first day!). 

It's an absolute corker of a deal, so if like me, you are someone that is fully invested in your education and personal development, but don't have thousands to spend on a course (yet!!) but know you need to radically change your business, mindset and skills - keep reading! 

I'm going to assume two things at this point;

1)  You already know or have at least heard of Russel Brunson, Founder of Click Funnels and are aware of sales funnels (If not don't worry - here are some posts that can help you catch up: 

Funnel Basics! What is a Sales Funnel and Why do You Need One? 
How to Build Your Own Sales Funnel - With Click Funnels

and

2)  Irrespective of the level of experience you currently have (zero - expert) you are considering this 30 day challenge to deepen your knowledge and take your business to the next level.

Great...  So let's begin....!


What is the One Funnel Away (OFA) Challenge?


The OFA at its' very minimum, is a 30 day programme designed to teach you how to build a sales funnel and have it up and running and generating leads or sales, by the end of the challenge. 

But this summary does NOT do the programme justice. 

It is a 5 week intensive programme, which will; 

  • Deliver daily inspiration and motivation; 
  • Help you to create a winning mindset and overcome your on internal struggles
  • Will train you in all aspects of funnel building from funnel hacking, creating products, creating offers, telling your story, building funnels, funnel design, generating traffic your funnel, to automation, outsourcing and tweaking & optimising your funnel. 





All in 30 days..... Phew.....!! 

So much of this training is actually business training - which makes it valuable to anyone, particularly entrepreneurs. 

This course changed the way I looked at and managed my business.  The insights were mind blowing and it has given me the tools and motivation I need in my mission to turn my 6 figure e-commerce business into a 7 figure business (will keep you posted on that!) 

How much experience do you need?


Zero!  


You don't need to have any experience at all. 

Everyone will get value out of it. 

I started with no experience. I didn't even know what a value ladder was or understand the concept of sales funnels. I had no idea that all of this existed. 

And I learned SO much from it. From a core understanding of marketing fundamentals through to the technical side of actually building a funnel. 

That said, it is just as suitable for someone that already works with funnels and has a lot of experience. 

Russel Brunson's amazing  knowledge and ability to teach in a way that makes complete sense will add value to anyone in business. 

He will show you different ways to look at things, to do things, he will show you what might be missing and why your funnels aren't converting in the way you want them to. 

The level of experience you have will only change what it is you are getting out of it. Lots of people do the challenge more than once and I personally would be happy to go through this training every year, to continue to enhance and refine my skills. 

(Especially at such a low price!) 


Who is the OFA Challenge for? 


AS I've already said, it is for Anyone looking to create an income online. 

You don't have to have a business already. 

You don't even have to have a product to sell. 

In fact you can start this course not having a clue! 

You will be taught. It will show you how to create a product and how to start a business in 30 days. 

In fact one of the amazing bonuses for this course - is a hardback book which provides 30 x 30-Day Plans provided by 30 different entrepreneurs, who have all generated 7 figures from one sales funnel. The plans set out (from Day 1 to Day 30) how they would start their business again, from scratch, if they lost everything!

If you have a business / product / service already - great. It doesn't matter if you have a bricks & mortar shop, an Amazon or e-commerce business, a coaching service, a dental practice. 

You can sell digital or physical products through a sales funnel. Whatever your business and whatever stage your business is at - this course if for you!

So this is for you if; 

  • You are just getting started and have no idea where to start
  • You hate your job and want to start your own business
  • Your current business, despite some success, feels stuck
  • You want to scale your business and reach more people but can't with the systems you already have in place
  • You think you need a funnel but you don't know how to create one
  • You are ready to launch your next funnel but want to make sure it's a HUGE Success.


Who isn't the OFA Challenge for? 


Now I do need to add some caveats here..... the only way this course will work for you is if you are willing to put in the time, the commitment and the effort to be coachable and follow the instrutions. 


It is not for you if:

  • You don't have at least 1 hour each day to dedicate to this (some days will require more and weekends are usually catch up days) 
  • You are not ready to be coachable. These guys know what they are talking about and need to be listened to. If you think you know better, this won't work for you
  • You aren't serious about taking your business to the next level (or creating a business that generates money online) 
  • You aren't prepared to get out of your comfort zone.
  • You don't like a fast paced environment. This is intense, but it is designed that way to stop you from getting in your own way and creating obstacles. By having to keep up - you don't get stuck! You get forced not to overthink it - which for me was an absolute blessing

So if you're still reading, you are interested. You can either skip to the registration page here: or scan below to see what else is included in the training



So what does it cost?


This is the amazing part. It only costs $100 to join. 


That's right - $100. 


Not $2,495 (which is easily could be) not $1,995, not even $495. It is the lowest cost with highest value training that I have ever come across - and I have spent a LOT on training programmes. 

When you consider that this is the same cost as a good meal out - but you are getting trained by some seriously successful entrepreneurs for 30 days in a row - it's an absolute no brainer (well it was for me!). 




So what do you get with this? 


It is structured really well and designed to give you maximum support; 

  • Each week has a theme (as you can see from the image) 
  • Every day a training video with Russel will be released 
  • Each video will end with an assignment for you to do 
  • Each afternoon / evening you will be able to join a coaching call going into an even deeper dive on the subject and helping you get even more clarity. 
  • You will have access to a Facebook Group to network and get help and advice from peers
  • And as if that's not enough - you will also get 2 SETS OF BONUSES if you sign up using my affiliate link. The office OFA bonuses and my extra bonuses as a thank you for signing up through my link. 

Click Funnels One Funnel Away Challenge Review 2019


Official OFA Bonuses:

  1. Bonus # 1 - The "30 Days" 550 Page Hardcover Book. Russel Brunson asked 30 of his 2 coma club award winners (sellers who had generated 7 figures through one funnel) to create a 30 day plan to make back their millions, through just one funnel, should they lose everything. 
  2. Bonus #2 - A physical Spiral bound One Funnel Away Challenge Workbook. This is really handy for all the tasks you'll need to complete each day and for the notes you'll want to make.
  3. Bonus #3 - MP3 Player of the Live recordings of the first One Funnel Away Challenge. Really useful for catching up with the plans when you're at the gym, in the car or walking the dog!

EXTRA Bonuses when purchased with my Affiliate Link


If you decide to go ahead and sign up using my affiliate link, you will get an additional 23 BONUSES!!

Yes 23! This will keep you busy for the rest of the year and will give you everything you to make sure your funnels smash it!


This is absolutely AMAZING value for a minimal investment.












So are you ready?



Join here now....







I hope you've enjoyed the review. I am an affiliate for Click Funnels but I only promote it because I love the software and use it daily in my business.

It's a game changer for me and the programme was one of the best training courses I have ever been on. Even though it's remote - it still feels as if you are there and port of it all, due to the FB group and the live coaching calls.


Good luck - and don't forget to to email me with the screenshot of your receipt so that you can claim your additional bonuses.



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Affiliate Disclaimer: I hope you enjoyed this ClickFunnels Guide. Please note that any links inside this article may be affiliate links to ClickFunnels. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality articles, guides and reviews for our subscribers. I am an independent ClickFunnels Affiliate, not an employee. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.


Saturday 26 October 2019

Should We Focus on Aesthetics or UX When Designing an Ecommerce Website?

By: Emily Smith


Naturally, eCommerce websites can be difficult to plan for and design. With the endless features, widgets, and systems that can be incorporated, and that’s without even mentioning the ever-growing list of products to be added and managed in the CMS.

With this in mind, maintaining a minimal and aesthetically pleasing look isn’t easy if you’re also having to provide a wealth of information and direction on the site to simplify the user journey.

More often than not, a user who has navigated to an eCommerce site will know what they’re looking for and what they’re willing to spend on it. Therefore, there isn’t as much pressure as a service site, who need to both sell who they are and why users should use their services.

Obviously, it’s important that there is brand consistency across the site. A simple design shouldn’t look too busy and it should create a strong first impression with users. Powerful and lasting user experience (UX) should remain the priority when designing an eCommerce website.


6 features to bear in mind when designing your eCommerce site:


1. Search bar option.


As mentioned before, eCommerce websites often have an extensive volume of products on the site. With this being the case, incorporating a search bar at the top of the page can enhance usability massively. Being able to directly search for the product in mind is for sure more user-friendly than having to trail through the copious categories and products featured on the website.

2. High-quality images.


The individual product pages are your best opportunity to make the product more appealing and really go for the kill. To improve your chances, upload high-quality images and select multiple images to display for each product. You should also provide close-ups and visual representations of how each product can be used. This way, you’re able to showcase the product at its best.

3. Detailed product descriptions.


Following on from the above point, product descriptions also play a large part in selling the product to the user once they’ve reached the individual product page. Admittedly, typing up in-depth descriptions for every product on the website can be a chore but will ultimately make a big difference in the long run.

Rather than duplicating the same generic description for each product, go into detail about the unique advantages of each one and when it would be best used. This approach stands a much greater chance of persuading the user that they should purchase said product. Duplicate descriptions look robotic and rushed, failing to highlight to the user why this product is different from any other.


4. Clear CTAs.


‘Call to Actions’ are the bread and butter of your website. Creating a specific user journey throughout the site and guiding users to where you’d ideally like them to end up. In the case of an eCommerce site, this would be to "Buy" a product from your website.

For this reason, highlighting CTAs with a brand colour is a good way to make them stand out from the other copy and text on your website. Or, you could opt to add a hover function, pointing out to users that this is an action they should carry out.


Original Source:
http://www.articlebiz.com/article/1051651552-1-should-we-focus-on-aesthetics-or-ux-when-designing-an-ecommerce-website/


STOP Using Facebook Ads - The Best Alternative Ad Platforms

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