What Videos & Software are Best for YouTube Marketing in 2019 

There is no argument that YouTube is one of THE platforms that you need to be on if you are serious about growing your business, creating an impact and widening your reach.  People use YouTube for so many different things and it’s become a number one go-to resource for most. 

Add the fact that it is Google-owned and high ranking videos appear on page 1 of google when returning search results - it’s a no brainer.  And if you’re still unsure whether you should be there or not, just check out these stats from BiographON

• The total number of people who use YouTube – 1,300,000,000.
• 300 hours of video are uploaded to YouTube every minute!
• Almost 5 billion videos are watched on Youtube every single day.
• YouTube gets over 30 million visitors per day
• In an average month, 8 out of 10 18-49 year-olds watch YouTube.

So now you're convinced, what type of content are you going to create? What will best fit you, your audience and your message? Here are 5 of the most popular video formats for you to contemplate: 

YOU On Camera

You appear on camera in your own videos. If the thought terrifies you and you’re thinking ‘NO WAY ON EARTH’ - don’t worry, that’s quite a normal response and you are not alone! Putting yourself out there can be very daunting but it can also be one of the most rewarding and engaging videos you could create and it is likely to get you the most results. 

If you are the face of the business - a marketer or an entrepreneur it’s essential that you get in front of the camera to connect with your audience. It will increase engagement, help you to build a following and even increase loyalty if you let your audience see who they are listening to rather than hiding behind the logo of a faceless company. 

And of course, this is minimal cost (and in fact can be free and done with your smartphone or computer). If you are still reluctant to do it - perhaps see if your business partner or a colleague will do it instead. No-one 

And don’t worry, if you’re still not ready for this and would prefer to try something else there are other options…

Whiteboard Sketch Video  

As the name suggests the style of these videos are sketch style animations against a plain white background (you can choose blackboard also) featuring a hand that sketches images out on the screen. You can add music and voice-overs to this, using a script that you create. 

This type of video seemed to explode in popularity in recent years as they were effective, simple and easy for the audience to engage with. They can be cheap to create and there is an abundance of outsourcers offering this as a Paid for service. Equally, there are a lot of different software and templates that you can use if you’d prefer to do it yourself. 

This type of video is ideal for explaining a physical product or service that hard to describe. 

Animation Video 

Again a very popular type of video. It’s kind of an upgrade to the sketch video and they are ideal for telling a story or trying to simply and complicated topic or product in a way that your audience can understand and even be entertained by. 

They are again simple, engaging and can be entertaining. They are also cheap to make and can be used as an alternative to appearing in front of your camera yourself - you can get your character drawn up and featured instead!  

This type of video is ideal for explaining a physical product or service that hard to describe. 

Screen Capture 

This is another cheap and effective way to use video - particularly if you are trying to show your audience how to do something on the computer. Whether this is a tutorial on how to use a piece of software, an on-screen training or using a slideshow presentation and even hosting a webinar. 

It’s very popular and you can also use software that allows you to feature yourself in a corner of the screen so that you are still connecting to and engaging with your audience. 

Some of the popular software that can be used for this include Camtasia, Screenflow and Jing.  If you're on a MAC you can use Quick Time for free (just make sure it’s recording the audio) and of course there is Zoom which seems to be a popular choice but the video and lip sync quality can be impaired. Screenflow is a great, more advanced tool that allows you to move images and sound around, add effects, add text boxes and other things. You might want to use these features for the intro and end of your videos - if you are doing this yourself. 

The Slideshow

You can record your powerpoint or keynote presentation and upload it as a video on YouTube. Another simple, but very effective and low-cost way to create videos. Anyone can do this quickly and easily and you can, of course, add voice over to the presentation as you run through the slides. 

This type of video is great for how-to’s and tutorials and even when trying to present a proposal to your audience. If you’re not ready to be in front of the camera and don’t even want to hear your own voice - you can even pay someone to do the voice over.

Summary

So you see there are plenty of options just in this article - and there are even more than that. If you’re new to YouTube and are completely anti appearing in front of the camera yourself - chose another format just to get started. The important thing is that you DO get started and breakthrough whatever is getting in your way. By taking these first steps, you will quickly find yourself able and willing to do a lot more with Video and as you will start to stretch your comfort zone. 

So GO FOR IT!!!

Good Luck :o) 


If you're interested in YouTube and Video Marketing you might want to check out this article:   
Why You Need a YouTube Channel For Your Online Business

Have a great day!  😃

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