Video is an incredibly powerful tool for creating content, building an audience and generating traffic to your website, landing page or opt-in pages. It is an essential part of today’s marketing mix and can help you and your business to build credibility, trust and loyalty with your tribe.
Here are 7 of our top tips for creating videos for YouTube Marketing.
Introduce Yourself
Create your first video introducing yourself and your channel. Tell your audience who you are and how you are going to help them. If you’re not convinced about getting in front of the camera, you can always use an animation video instead, telling the story for you or the company.
Choose The Right Video Style
When choosing which type of video you want to create, make sure you keep your audience in mind. If you want to engage with your audience and build a relationship, trust and credibility - you need to communicate to them through a format that they will notice, watch and engage with.
If you are demonstrating software or providing tutorials - you can record a screen capture video. This is a really popular option and certain software will allow you to also feature yourself in a corner of the screen so that you are still connecting to and engaging with your audience. Choices are broad and can include; you on camera, whiteboard animation, colour animation, screen capture, slideshow/ keynote presentation. (See blog; What Videos & Software are Best for YouTube Marketing in 2019.)
Customise Your Channel
Make sure you customise and brand your channel to help your audience identify and engage with you. Creating a brand presence will help you look professional and will also help you to stand out. There are lots of places you can do this and this will also include getting a trailer made for your channel and intro/outros made for each of your videos. Keep reading as we will mention some of the sites you can use to find freelancers to do this for you.
Create Videos That Convert
If you want your videos to convert viewers into subscribers or even buyers, you need to construct them in a certain way. Make sure you know the purpose for your video - do this by answering the following questions before you even start to create it:
Why are you making the video? What is its’ purpose and what is the message? You need to know your intention and the problem or challenge that it addresses to make sure that it gets in front of the right people and that they actually want to watch it.
What are you hoping to do? Educate? Entertain? Inspire? Know and understand your target audience. who are they and what do they need? where are they? How are you going to help them find your video?
Know your video style/ What kind of video do you want to make? What’s the style? Will it present your content in the way that your audience will resonate with?
Chose The Right Software to Record Your Video
There are heaps of different software choices and the style of video will dictate which kind you will need. Camtasia and Screenflow (MAC only) are great for screen capture, slideshow, how-to’s and tutorials. Screenflow is more advanced and has lots of extra editing features if you are editing yourself. Explaindio Video Creator is also another great tool for starting your own videos and you can do lots of different kinds - animation, slide shows presentations etc.
Structure Your Video Like a Pro
There’s no need to overcomplicate this and in fact, you can stick to a simple 5-point structure:
- The Hook or attention grabber. YouTube is saturated with videos and if you’re in a competitive market, you will need to consider what you are going to do to grab the attention of your audience? The easiest way is to ask a question that addresses a pain point that the viewer is likely to be struggling with and how you are answering their questions and solving their issue.
- The Video Intro. This is a piece of music that is approximately 4-6 seconds and designed to entice them in. It should complement your brand and what you are trying to be (whether it’s personal or business brand) and should include a short piece of music. Look at the videos you usually watch on YouTube and you will start seeing this.
- Your Content - Always provide valuable content and remind your audience why the content is important. Don’t forget to tell them who are you and why they should listen to you. This is the information that you are actually going to give them - training, insight, a how-to or even ‘secrets’ (be careful not to get too spammy or sales-y) Always attempt to give them something they can use right now - even if it’s just some advice.
- Call to Action - This is so important and should be the point of your content. What do you want them to do at the end of your video? This is still part of your content but it’s designed to get your viewer OFF Youtube and to your website landing page or offer. Explain what they need to do next do benefit from your product or service next.
- The Video Outro. This should be the same theme/music/branding as your intro, but you can go one step further and use this as a clickable link where your audience can click through to your blog or opt-in page.
Know When to Outsource
This is sooooooo important. And can’t be emphasised enough. Entrepreneur-Paralysis (I know this isn’t a real term; o) but it does happen a lot!) comes when we are trying to wear all of the hats and do everything ourselves. We are trying to learn and trying to cut costs - but we end up just getting in our own way. We get ‘stuck’ at the next step rather than continuing to move along the path to our vision.
Unless you have a keen interest in learning more about and getting involved in the video - look for someone to help you out! There are plenty of sites you can go to to find capable freelancers that are ready for your project and can help with your video editing and YouTube trailers, intros and outros;
- Fiverr. If you’re on a tight budget Fiverr should be your first port of call. But just be aware that you will likely get what you pay for so make sure you check the sellers' ratings and make sure they have already sold a number of gigs, for credibility. I’ve found the people on Fiverr to generally be helpful and happy to amend their work until you are completely happy with it. But you will get some projects that are so off the mark, it’s not even worth asking for revisions - as they are either no good or don’t understand what you are looking for. It’s a trial and error process with all freelancers - so when you find a good one, keep them! And to begin with - start with a very small project and hire 3 of them - see which one understands the most and produces the best quality and then use them for the rest of the project. This is a practice you can use with any freelancing site and one that I would recommend for any support you will be needing on an ongoing basis.
- Upwork. You can find video producers, video editors and people to create your intros and outros. It will generally cost you more on upward than it does on Fiverr, but the quality is also likely to be higher. Do the same as you would for Fiverr and make sure you only use people who have credibility (sales & reviews) behind them.
- Envato Market is a great site and has a lot of quality freelancers for video, audio and graphics. Look at the Video hive section. You might find this site easier to navigate and sift through than Fiverr. The same applies, look for creditability and work samples and you can always take to them before you place the order.
Don’t Waffle On
There are plenty of ways to prepare for your video, particularly at the beginning when you are not used smoothly discussing the topic and are likely to forget, stutter and uuuhhhhmmm…. these options can help you!
- Use bullet point to share your point and prompt you
- Script the video first to guarantee its’ flow
- Present like a pro and use a Teleprompter; where you can read your script through the lens of the camera, whilst seemingly looking directly at your audience
And don’t forget, the secret is to make it as conversational as possible - albeit a one-sided conversation! And not too formal.
I hope these tips have helped you with your videos! If so you might also want to check another YouTube & Video Marketing blog; What Videos & Software are Best for YouTube Marketing in 2019
As usual - just go for it! If you’re new, you can only get better, so what’s stopping you?! You got this!
If you're interested in YouTube and Video Marketing you might want to check out these articles:
What Videos & Software are Best for YouTube Marketing in 2019
Why You Need a YouTube Channel For Your Online Business
Have a great day! 😃
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