How Much Do Effective SEO Packages Cost?

by Laura Jeeves

Finding high quality SEO packages can be a difficult task for any business, and the process is made more difficult by figuring out how best to gauge the price of any provider’s offer. All commercial outfits have different budgets for these sorts of outlays and there are SEO packages that can suit nearly everyone. The most important thing is to be sure of getting a good deal, as value-for-money in this area can be the catalyst for high-quality, high-efficiency growth. This article looks at some of the things a customer should look for when setting their budget.

What Should You Expect to Pay?

You will find that many providers of SEO packages will offer their services in a three-tiered system, suggesting different pricing structures that cohere with different levels of research and effort. It is likely that these tiers will be aligned with the number of keywords that the provider will be targeting in its optimisation strategy. There should be between 10 and 50 keywords across the three tiers, with only 10 of these being the integral keywords to target. Any more than this and it’s likely that the provider is overplaying their hand.

Return on Investment

A key way of assessing what price to pay for any SEO packages is to work out what you can expect in return. This is a four-step process and can be decisive in the decision to work with an SEO provider. Firstly, work out what sort of traffic you can expect from your keywords using Google’s planner which shows you the monthly volume of different searches. If you’re on the front page of a search engine you can expect around 17% of those searches to come to your site. 

Google analytics can help you to work out conversion rates for your type of business which gets your revenue figure. From there the profit that a good package can deliver is easily arrived at, which can help you make long-term considerations as to how much to budget.

How Many Hours?

Working out how many hours your SEO consultant will dedicate to you is another important way to gauge the value of their product. Top providers will have to charge around £95 per hour to meet their profit targets. Divide the monthly price you’ve been quoted by 95 and you’ll have the number of working hours you can expect to receive each month. It’s not definitive, but should be a good way of assessing value.

Long- and Short-Term Thinking

Consider whether investing in these types of packages will deliver enough new sales in the short-term to cover the monthly outlay. The effectiveness of SEO packages can vary but if the provider can deliver on the short-term, think about whether you can expect to see that same incremental profit surge over a longer period, and whether a chosen package can deliver new customers at the rate of investment.

Making the Decision

Knowledge is power when it comes to making a decision on what SEO packages are worth, and the information above can be a crucial way for businesses to gauge what is the correct amount to be spending. It’s difficult to overstate the importance of what a good provider can deliver to any business, but being armed with the knowledge of what a package should cost is the first step towards effective optimisation of your website.

Original Source: https://www.amazines.com/article_detail.cfm/6258513?articleid=6258513

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