Video Marketing for YouTube - Which Type of Video Should You Post?

Video is an incredibly important tool for any business these days and is used for so many things AND in so many ways. People are trading reading long articles and guides for the convenience and speed of digesting the same information through short videos on YouTube. Video ads are getting more engagement than image driven ads on Facebook and funnels usually convert better when they feature a video.

There are a number of popular formats that are used all over the internet, the main ones summarised below. 

1. YOU On Camera

You appear on camera in your own videos. If the thought terrifies you and you’re thinking ‘NO WAY ON EARTH’ - don’t worry, that’s quite normal and you are not alone! Putting yourself out there can be very daunting but it can also be one of the most rewarding and engaging videos you could create and it is likely to get you the best results. 

If you are the face of the business - a marketer or an entrepreneur, it’s essential that you get in front of the camera to connect with your audience. It will increase engagement, help you to build a following and even increase loyalty - if you let your audience see who they are listening to rather than hiding behind the logo of a faceless company.

And of course this is minimal cost (and can even be free when using your smartphone or a computer).

If you still feel reluctant to do it - perhaps see if your business partner or a colleague will do it instead. If not - there are still other options to ease you into it …

2. Whiteboard Sketch Video  

As the name suggests the style of these videos are sketch style animations against a plain white background (you can chose blackboard also) featuring a hand that sketches images out on the screen. You have probably seen them around. You can add music and voice overs to this, using a script that you create.

This type of video seemed to explode in popularity in recent years as they were effective, simple and easy for the audience to engage with. They can be cheap to create and there is an abundance of freelancers offering this as a Paid for service (prices vary significantly) making it an extremely accessible option for anyone that hasn't made videos before. 

Equally there are a lot of different softwares and templates that you can use if you’d prefer to give it a go yourself. This type of video is ideal for explaining a physical product or service that hard to describe and for entertaining your audience. 

3. Animation

Again a very popular type of video. It’s kind of an upgrade to the sketch video and they are ideal for telling a story or trying to simplify a complicated topic or product in a way that your audience can understand and digest. 

They are again simple, engaging and can be entertaining. They are also cheap to make and can be used as an alternative to appearing in front of the camera yourself - you could even get your own character drawn up and featured instead! 

4. Screen Capture 

This is another cheap and effective way to use video - particularly if you are trying to show your audience how to do something on the computer. Whether this is a tutorial on how to use a piece of software, an on-screen training or using a slideshow presentation and even hosting a webinar. 

It’s very popular and you can also use software that allows you to feature yourself in a corner of the screen, so that you are still connecting to and engaging with your audience.

Some of the popular softwares that can be used for this include: Camtasia, Screenflow ,Jing. If you're on a MAC you can use Quick Time for free (just make sure it’s recording the audio) and of course there is Zoom which is probably one of the most popular choices Before choosing you moving image and sound around, adding effects, adding text boxes and other things. You might want to use these features for the intro and ending of your videos.

Another popular option with this type of video is to also have the camera facing you so that you can feature yourself talking to audience on the screen as well as showing them your screen. 

5. The Slideshow

You can record your powerpoint or keynote presentation and upload it as a video on YouTube. Simple. Another very effective and low cost way to create videos. Anyone can do this quickly and easily and you can of course add voice over to the presentation as you run through the slides. Great for How-to’s and tutorials.

Simple DIY Video Creation

Now that you have decided on the type of video you want to create - here are some handy tools that you can use to actually create your videos.

• Camtasia - Screen capture and editing software
• Screenflow - MAC only (more advanced) can record screen edit videos and lots of other things too with graphics text etc zooming in, basic visual effects, recoding portions of your screen. 
• Explaindio Video Creator. Excellent way of starting with creating your own videos and you can do lots of different kinds - animation, slide shows presentations etc. PC windows and Mac
• Jing - same company that makes Camtasia. Free resource.The only restriction is that you can only make a 5 minute video at one time.

So now you have what you need.... what are you waiting from??! 

Good luck - and have an amazing day!  😃

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