Ever wondered why some people made it big doing business online just by using Facebook? While there are others who were successful and continue to be, there are also some who failed and may still be wondering how others did it. The secret may lie in how you manage your Facebook account.
More and more people today become connected through different social media platforms. Using these platforms for online marketing is no longer a secret - it is the thing. A lot of people have invested time, money, effort and enthusiasm hoping theirs would be the next featured success story. There are so many tips and tactics posted online on how to improve Facebook marketing; those can be overwhelming to the point of being confusing. Some may say what works for one may not work for the other, but it pays to learn and re-learn the basics.
Your goal in maintaining your Facebook account is to increase sales. But it is not always easy to get there. It is tough to get noticed and keep the interest of your target audience, especially when there are hundreds of them doing the same thing. It has come to the point that people get annoyed when they see advertisements as they log in to their accounts to catch up with friends. Sad to say, most people would just go past the advertisements and scroll up or down to something more interesting. So how will you do it? You do it by improving your Facebook management.
Here are 7 tactics that can help you manage your Facebook account better.
1. Put interesting and best content for your audience
As always, your content drives a successful social media page or blog. Your audience will keep on following you if you post helpful, fun, and fresh content. Posting the same posts about your store or clogging your followers with Newsfeeds just won't do. The trick is to know who your audience is, what they like or what appeals to them, what their common problems may be and what solves them. Once you zero in on what interests them, you get a loyal audience. They will check your page out for something new, follow you for your future posts and share your page with friends. Of course, you want your page to stand out while giving out the best content. You can add the following to make sure each post you make can get the attention of not only your fans but for anyone who happens to make it to your page:
Photos - a picture can say a thousand words and a well-chosen photo that says a lot about your brand can captivate a larger, global followers
3-D ads - if a regular video can draw people's attention, then for sure a 3-D ad is an attention- grabber.
Videos - people are basically curious and a video can certainly draw attention. You can add your own video, or post a link to a video from sites like YouTube for example. Facebook allows you to add a featured video that can appear on your timeline. It also allows you to create a playlist by grouping your video.
Cinemagragh - these are still photos with recurring movements that are fast becoming a thing to be posted on Facebook.
2. Post regularly and know your audience’s availability to come online
Having a problem with low Facebook reach? Simply increase the number of times you post to counter it. Take time to know and consider the schedules that your target audience is more active online. Some users do not bother with what's on the bottom of their page when they login to Facebook; they're only interested in what's right on top. However, do be careful not to spam or flood your fans with posts.
On the other hand, if you are getting more negative posts or comments than you can handle, try checking the Posting Ability tab of your Facebook page. Letting your fans have open access to your page also means allowing negative posts and criticisms. This can be good so you can show them how you handle it, but you can choose to just let them PM you or message you privately. Editing your settings will allow you to choose whether or not to allow everyone to post on your page or just keep it with the page admin.
3. Know what's working on your page
To get people to notice your page, you have to know what they like so you can post just that. However, you cannot know for sure which of your posts actually made a greater impact or are most liked. One way to improve your Facebook marketing strategy is to know what is giving you the results and what's not. This will help you save valuable time and effort. To help you with this, you can check Facebook Insights to determine which posts have the wider reach or are more popular; track your progress. It also helps you keep track of the active users and check if your page is performing well or not.
4. Encourage interaction and conversation
Not only your content should be engaging, but you also should comment or answer questions from your followers. This will make your fans feel that you are not just thinking about "making money" but are also interested in what they think. Imagine that your Facebook account is your store and people who like, comment, and share are your customers. To ignore them is like ignoring the customers who come in your store. To interact with them will help build trust and relationship. Your next step will be to move these fans to your email list. Once this happens, you can send them automated email marketing campaigns, making your relationship with potential customers stronger that ultimately lead to sales.
5. Study your negative feedback
Knowing what your customers did not like about your posts or ads is one of the most effective ways of making sure you can give them what they want in the future. This is true not only in Facebook marketing but in any marketing campaigns. Studying your negative feedback can help make your page better and can guide you in the posts your going to make in the future. It will help you understand your customers better. Remember that your content should be helpful and interesting. Knowing what they like and what helps them is the key.
6. Engage your call to action button
The purpose of any advertisement posted on Facebook is to get a larger audience or potential customers that could mean sales. Of course, these ads are just ways of driving traffic to your main site. Businesses now have a better way of getting people to their landing or main pages through Facebook's call to action button. This can help you guide your followers on what you need them to do after clicking your advertisement. Currently, here are 7 buttons that you can use:
- Use App
- Book Now
- Shop Now
- Contact Us
- Sign Up
- Watch Video
- Play Game
There is also a way for you to see how many times your call to action button has been clicked. This button is certainly a welcome feature to aid Facebook management.
7. Check, update, and redesign posts
As the saying goes, the only thing that is constant in this world is change. That goes for Facebook as well. Facebook changes its terms of service and other features often. For better Facebook management as an online marketer, it is best to frequently check its guidelines and to always be updated. When you know what's new, what's no longer, and any other ‘Do's and Don't’,, then you can make plans on your future posts and ads to manage your Facebook account better.
Another thing you need to keep in mind is that your status updates or the daily posts you make keep your customers captivated. But with so many strategies being developed to get ahead, it is hard to keep your customers captivated for long. Besides, you may be concentrating more on the posts you make every day and may have forgotten about the rest of your page. Getting a new look can get your loyal customers more enthralled and new customers will check out your page. Remember that your Facebook account is just like your store. Making sure that your inventory looks good on display is very important to attract customers.
As mentioned above, what may work for one may not work for the other. These are helpful, useful tactics that may mean success to your Facebook marketing efforts. It will not bring success overnight and it still needs time and effort. More so, these might remind you of something you may have taken for granted or might give you an idea. It is important to have a guide that can make your Facebook account better. Perhaps, you are now ready for better results in managing your Facebook account.
Original Post:
http://www.streetarticles.com/internet-marketing/7-crucial-tactics-for-facebook-account-management
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