A customer avatar is a profile that represents your ideal customer. It's a very specific and detailed view of the type of customer you want to attract into your business. When I say specific, I'm not kidding! You want to give your customer avatar a name, an age, a relationship status.... you want to know what type of job they have, what car they drive, what they like doing, their aspirations and so on.
The more detail you can go into, the better.
Why is a customer avatar important for your business?
- It's essential to your success to know who you are trying to attract - how could you reach them otherwise?
- To avoid broad targeting and have a better chance of attracting the customer you actually want.
- If you try to appeal to everyone, the likelihood is that you won't appeal to anyone (you can't be all things to all people)
- If you know exactly who you are trying to attract, you can create marketing messages and sales copy that they resonate with them effectively.
But this reduce my reach and so my ability to increase sales and profit?
- No. Because you are being very specific, your advertising is much more targeted and your copy and messages are more likely to attract your desired audience. This means that ad costs will go down and your sales and conversion rates will go up!
- By being more specific with your niche you are increasing your chances of being seen. If you target too broad a niche, your advertising will be swallowed up by trying to compete with the big players.
- You are more likely to reach people that will become avid fans, referrers and repeat purchases as you will be adapting your products or services around them
OK, so you have created a customer avatar. Now what?
Great! This will help give your business much more focus and clarity! There are many ways you can use your customer avatar.
- Now you you know who your customer is, you can reveal their pain points and identify the problems that they need to solve
- You can create your content around this, making your brand and product or service very appealing to your target audience.
- When paying for advertising, use your customer avatar to target your audience effectively and efficiently. This will avoid huge advertising costs being wasted on audiences that aren't genuinely interested.
- Not only will your targeting be more effective, but your copy and creative will also generate better results.
- Everyone in your business should be familiar with your customer avatar, particularly those that are likely to come in contact with them and affect their experience with your brand.
- You will be able to create and develop products more specifically around their needs
- Your email marketing will become more presonalised and develop a stronger and longer last relationship
What information should you include when creating your ideal customer?
- As I mentioned before, it's time to get specific. Really Specific. Try including all of the following information;
- You should include their age, sex, income range, relationship status, familial set up, likes, dislikes, hopes, dreams, fears, desires, what they read, what they watch, where they work, what they drive and much more.
- Anything and everything to help you connect with them on an emotional level is key.
- Give them a name and even take it another step further and find an image online that you can use for them.
We hope that post was helpful. Please feel free to comment below with any additional ideas you'd like to discuss or to ask any questions.
For further reading, there's an interesting article in Entrepreneur on the customer avatar:
For further reading, there's an interesting article in Entrepreneur on the customer avatar:
Creating a customer avatar and defining your audience is just one out of 7 essential steps to growing your business online. Want to know the rest? Download you free eBook here, to streamline your focus and smash your goals!
Have a great day! 😃
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