Friday, 24 January 2020

How Small Businesses Can Benefit From Online Marketplace



Marketing text


With the rise of social media and online technologies, digital marketing has gradually earned itself a prominent position in the online business sector. Such technologies have allowed new waves of entrepreneurs and businesses to join the market. Many artists, artisans and service providers are among those enjoying the convenience and benefits of digital marketing. Numerous industries have been known to offer a safe marketplace for their users to sell and promote their businesses, with the largest sectors being clothing, shoes and sneakers industries.

But What Is A Marketplace?


A marketplace is a virtual store that allows business owners to promote, sell and make profit even in the absence of a brick and mortar shop. It’s a quick and easy way to showcase your products and merchandise as well as enables you to make profit in an efficient manner without incurring many risks and operational costs. In this article we will discuss how small and medium sized businesses can profit from the advertisement and usage of marketplaces.

Why Sell Your Brand On A Marketplace?


Stock photo of the Business Man with a credit card


Without a physical store, many businesses would’ve struggled to even start working, but thanks to the internet and online marketplaces, several successful brands have made profit selling and advertising their merchandise. There are several reasons why young businesses are turning to e-commerce and online marketplaces for increased profit.


Some of the main advantages to such approach are discussed below:


Increase in sales and profit: Many brands seek online marketplaces to help promote their products and hopefully, get to sell them. Sometimes an inventory that doesn’t sell quite well can benefit from being promoted online, which can help in getting them noticed. According to Malcolm Smith of Bloomforth, 55% of the businesses selling on marketplaces have profit margins over 20%.

New customer influx: Fashion as well as shoe and sneaker brands benefit the most from new customer influx. This is especially true, considering how easy it is for customers to select and buy a product online without the need to physically be there, as long as the sizes information is available. According to an article by Sarah Perez, 79% of Americans shop online. This means that there is a big chance your brand will get noticed if you place it on a marketplace.


Shopping coat online




Low setup cost: It costs almost nothing to set up an online store, mainly menial costs for a website if needed or for advertisements. But other than that it can be as easy as filling out forms of information about your products, sneaker sizes and delivery systems. Also, since a physical store isn’t required, physical displays of your shoes and sneakers isn’t needed. Moreover, the use of mockups or photoshoots helps enhance the product display manifold and showcases your products in a much more interesting way, making it approachable for everyone online

Quick Tip



Updated revenues


It is important to remember that owning a website for the brand you’re selling is great, but investing in a marketplace store can be a game changer for your business. It can help not only boost your client base but also help your business find new customers just by being within reach of multiple buyers online. Marketplaces create a sense of community on a global scale. While they are not usually aimed at certain niches, the customers not necessarily browsing for your product may get interested after passing by your online store and deciding to peek in for a closer look. You can multiply the sales of your shoes and sneakers by having an online store in a marketplace full of potential buyers, so take your designs online and get the recognition your brand deserves.

Original Source: http://www.articlebiz.com/article/1051648290-1-how-small-businesses-can-benefit-from-online-marketplace/

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Thursday, 23 January 2020

The First Rule of Marketing Online



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Internet Marketing - Find Out How You Can Grow Your Online Business

By: Diane Laudenio

Online business is easier to manage compared to other types of business, it requires small capital, less time and effort from the business owner but returns are expected to be higher. For those who want to start an online business or grow your existing online business them this article is for you. 



people sitting down near table with assorted laptop computers


Competition in business is tough, business owners should always find ways on how to grow their business. There are many ways on how to market a certain product or service but most of the time it requires huge capital. Advertising companies charge way too high fees, for commercial, models and other advertising materials needed to promote a product. Relying on this type of advertising can be expensive and the results are not guaranteed to make an appeal to the audience. 

If you are looking for effective marketing strategy, then there are online resources that will help you.

In the business field, business owners must learn how to market their chosen product of service. Online resources provide trainings and videos from business coaches and business mentors who have wide experience and knowledge in the business field. These experts specialize in this field, these people will lead you to the road of success. Online trainings is best for those who have tight schedules, they can study on their own free time. The package includes business strategies, ideas and techniques that can be used to increase sales and gain profits without exerting too much effort.

For starters, it i
s advisable to choose a product that you are familiar with, it's easy to market a product if you know everything about it like the advantages, features, purpose, cost and others. If it's something that's new to you, then you must familiarize yourself with the product. It's easier if you know everything about the product. Make sure you have a good website, make it appealing and interesting, web content must be according to the type of business. Hiring a model also helps, post discounts, sales, freebies or any other type of promo.  





People are fond of these things and they can't resist wonderful offers. More strategies are revealed on the online training, surefire ways that can help increase sales in no time.

Making money online is easy if there are tools that will teach online business owners how to manage their own business. Once a technique is applied, you can expect increase in the number of customers and gain profits.

Original Source: https://articlebliss.com/Article/769768/Internet-Marketing-Find-Out-How-You-Can-Grow-Your-Online-Business.html

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Wednesday, 22 January 2020

13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs




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How To Use Social Media To Grow A Network Marketing Business

By: Rob Snyder

So what exactly is social media? Social media refers to a large group of tools and applications available on the internet that permits you to interact socially with a diverse group of people.


social media text


According to Wikipedia, "Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM)."




person holding gray video camera near green leaf plant during daytime


Social media presents a huge opportunity for growing a network marketing business. Attraction is the key to this. As you attract more and more people to your sites, you have more and more opportunities to grow your business.

There are many, many sites on the internet that are free and that you can use to present yourself to your target audience. On these sites you can write blogs or articles and tell people about what's going on in your company and keep them interested. Some examples of these sites are Twitter, Facebook, Digg, StumbleUpon, Propeller and Reddit. But the total list of sites is enormous.

Let's look at Twitter. The first thing you do is to create a profile of your company. From there, there is a learning curve but you just start posting things that are going on with your company and following people, and it's truly like an enormous networking party. You can post as many times a day as you want, and you can post on others pages too. One thing you want to make of when you create your profile is that you enable direct messaging and email notifications. Then when someone follows you, you can follow back and say thank you in a direct message. The best advice is to not "pitch, spam or sell." Just be a real company person and interact with the people who are "tweeting" you. After time, you can include a link to your website or blog.



Blackman using Twitter mobile app ft Computer

In growing your network marketing business, you should consider strongly using Twitter. Research indicates that it is the fastest growing social media on the internet. IS THIS TRUE? EVEN OVER FACEBOOK?


person using black iPad trying to connect to social media


Social media is a great way to increase and grow your network marketing business. It is worth the time to study and learn it or hire someone to monitor it for you. You're missing out if you don't use it.

Original Source: https://articlebliss.com/Article/812250/How-To-Use-Social-Media-To-Grow-A-Network-Marketing-Business.html

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Tuesday, 21 January 2020

The Ultimate B2B Sales Funnel – How to Build the Machine



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ECommerce Marketing - How to Use a Sales Funnel Approach For Online Sales


In online sales, you have to design a proper approach for perspective customers to progressively work through your sales cycle. In your product creation strategies you need to think about using some type of step-by-step guide to develop a proper sales for work customers to buy your increasingly higher priced products.

marketing-sales-funnel


In this article am going to discuss some ideas about using your sales funnel to get people to your high ticket item (versus just using a sales funnel to progressively sell higher value (and price) items.

Review of Basic Sales Funnel Theory

The basic idea of a funnel is that of creating a progression of increasingly more expensive products. The typical example is that of a sales funnel that begins with a free item, progresses to a $10-$30 item, then a $50-$100 product, then progressively adds $500, $1000 and $1000+ items.


Why? The basic theory of sales funnels indicates that individuals become more closely acquainted with you and your products over time and will purchase more expensive items over time. The funnel aspect of it comes from the idea that as you move up in price the percentage of prospects who purchase the more expensive product goes down.

The idea is that many will 'buy' a free item, a certain percentage of those will buy a $10 item, a certain percentage of those will buy a $50 item, and so on.
This sales funnel is the sales process by which I have grown my business to a $20,000 plus monthly online business.

However, over the last month I have been experimenting with another application of the funnel theory, and have shown strong initial results.

Reverse Sales Funnel

This application of sales funnel theory is based on the idea of a reverse sales funnel. A reverse sales funnel would be a funnel where you would introduce the prospect to the highest - priced product in your funnel first, then if they do not purchase the higher priced product, offer a lower priced item to them.


Two things are important here:


1. Some people will buy the higher priced product early on - so why go through the process of progressively increasing value and price, when you can sell the highest ticket item first?


2. By exposing your prospects to a high ticket item first, you create a different psychological mindset for the prospect. A prospect whose first impression of you involves reading a sales page for a $5000 product is going to view you, your quality, and your status differently than if their first impression of you was a $10 ebook. The difference would also hold if you compared $10 with $100 or $100 with $5000.

woman-learning-marketing-strategy

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Original Source: https://ezinearticles.com/?ECommerce-Marketing---How-to-Use-a-Sales-Funnel-Approach-For-Online-Sales&id=4264720

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Monday, 20 January 2020

Sunday, 19 January 2020

The Best Way to Do Instagram Marketing



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Outsource Staffing to Meet Your Increasing Business Needs

By Michelle Barkley

Outsource staffing is an effort made by outsourcing companies to provide you and your company with just the perfect employee capable of doing your work to help you run your business smoothly and perfectly. To run any organization successfully and efficiently it is very important to choose the right people who can do the required work. Well it is correctly said that a company or an organization is as good as its people. So choosing the man power who will work for a company is as crucial as selecting any other major component of a business. Business owners must make an extra effort to select the best people to work for them.



Staff-in-front-of-computer


On the whole staffing process, that is selecting the right staff and training them to do the work for a business is a time consuming and exhaustive process. Outsource staffing is a simple means for you to be free from all staffing worries. It requires a lot of effort, time, planning and other resources for an organization to go about hiring the best staffing services. Outsourcing staff is the best and the most viable option for any firm to select and hire the services of the best people to work for them.

One of the main benefits of outsource staffing is that you can save lots of money, time and other resources. Most businesses and companies have many time consuming and complicated jobs to take care of for running their business successfully. So in such a scenario outsourcing staff becomes the best option. You can also save huge amounts of money if you outsource staff from outsourcing companies. The cost of labor in developing countries is very low and when professionals do the outsourcing work from developing countries, the work can actually be done at a much lower rate.



Outsource-Staff-Meeting-


Once you have outsourced the staff of your business you can also have lots of time at your disposal. This becomes possible as outsourcing lets you free up your valuable time. The professionals who have freed up from the workload can deal with other important business deals. Also all the other important sectors of your business can be dealt with as the internal staff can be freed up.

One thing that has been noticed in most businesses is the fact that professionals switch jobs very frequently. This has a very negative effect on any business. After a professional has been hired and trained to do particular types of work, they leave the organization. This means the loss of time money and all the other resources that was used for training the professional to work according to company standards. So the next time you want to hire new professionals think about all these aspects and you can find outsourcing staff to be a better option for your business.


Outsource Staffing to Meet Your Increasing Business Needs


Whether to outsource staff or not is entirely your decision and no one can force you to decide on anything. So before you actually go about outsource staffing you must find out if this will benefit your business or not. After you have undertaken the process for your business, at anytime you find that you are not satisfied with the work done, you can simply take back the work and let someone else do the thing for you. There are plenty of outsourcing companies form which you can hire the outsourcing services.

Original Source: http://www.articlegeek.com/business/outsourcing_articles/486-outsourcestaffi.htm


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Saturday, 18 January 2020

Instagram Marketing For Small Business | The Best Way to Do Instagram Ma...



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10 Easy Tips to Help You Profit From Your Website

By Joshua Watson

Hundreds of thousands of webmasters across the world make money online with their websites. Why not you? Here are 10 easy tips that you can use on your website to make it profitable. As with any good website however, you first need quality original content!


10 Easy Tips to Help You Profit From Your Website


1. Google AdSense - Make money selling advertising space. While banner ads are not worth your time for the most part, Google AdSense is. Many web site owners make a comfortable living off of AdSense profit alone.


website-engagements-ppc-clicks


2. Affiliate Marketing - Make money referring your website traffic to other websites. Don't have a product? That is 100% O.K. Just add someone else product to your site by joining an affiliate program and forget about it. If you have related content (free information) you will see a slow trickle of income from your affiliate links.

3. Write an eBook - Sell your own idea or product. I know it sounds like a day dream, but people do this all the time. In fact, it is the most common method that people use to make money. Write an eBook, offer consultations, or make something people will use. In this category, you are only limited by your imagination.


ebook-on-kindle


4. Create an online directory - Sell text links. Add a directory area to your site and offer to place links to other web sites for a small fee.

5. Become a Paid Blogger. Offer to blog for companies. Blogging is fast becoming an important link building strategy for online companies. There are hundreds of small businesses that could benefit from a professional blog but, do not have the resources to hire a full time employee. You have a website, put it to use!


website-content-and-flow-plan


6. Open your own eBay store. Buy low, sell high. There is no easier place to sell than online with your own eBay store. You can concentrate on a particular type of product like coins and antiques or you can sell a wide variety.

7. Host an online competition. Offer prizes for the first, second and third place winners. Your competition can be on almost anything. Think of a way to offer a competition, create a small entry fee and you are set!

8. Create a member only area. You can create a members only site about anything from Fan Clubs, Online Newsletters, Courses and Training, Stock Trading Tips, Dating Sites, Personal Advice, Horoscopes, Family Trees, and so on. Again, your only limitation is your imagination. If you have a site already up and running, offer something in your paid member's area that they cannot easily get for free.


members-and-staffs-talking


9. Begin a paid advice service. Free information is great and will draw readers to your site. Once there, help the reader out with some basic information. Save the real "meat" for those that are willing to pay a small fee.

10. Sell your site. Why drag on a project for years when you can get in, get out and turn a quick (albeit smaller) profit? Create your site, get it listed in the search engines, make sure you get a few dollars a week in online advertising and sell your site for a few thousand dollars.


Original Source: http://www.articlegeek.com/business/small_business/204-10easytipstohel.htm


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Friday, 17 January 2020

INCREASE YOUR AMAZON LISTING'S CONVERSION RATE FOR MORE SALES



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Home Based Business Tools You Need

By Brian Rooney

Let's get started. If you are serious about branding and building your home based business, you should definitely have your own web site. Your web site is how your business will make its first impression, share information, and if set up properly, help you generate new leads.


Home Based Business Tools You Need


The simplest way to get started would be to register your domain name and start building a blog using the WordPress platform.

You should absolutely set up social media accounts on sites such as Facebook, LinkedIn, Instagram, etc... Social media sites provide a quick way to generate interest, inform potential customers, and if set up properly, help you generate new leads.

As your follower count grows, your opportunities for marketing, customer reach, and research also grow.

You will want to set up and publish a regular newsletter to keep prospects and customers informed and updated on new events, pricing discounts, limited time offers, and any changes you may be experiencing.


Home Based Business Tools You Need


This is a great way to build rapport, establish yourself as a professional, and build the know, like, and trust factor.

When designing your newsletter, pay attention to branding, colors, layout, etc... to make sure your newsletter content is reinforcing your overall marketing brand.

One of the most important home based business tools you will use is an autoresponder service. This is a great way to generate leads, follow up with prospects, reinforce your brand, and ultimately generate more sales. Your best approach is to integrate your autoresponder with your web site or blog so you can begin generating new leads, sending out your business newsletter, and drive new sales growth as well as bring in repeat business.

If you are just getting started with your home based business, you will want to select those tools that are absolutely necessary for your success. The basic web site, social media accounts, and email marketing tools are the most important home based business tools you should get started with.


Original Source: https://ezinearticles.com/?Home-Based-Business-Tools-You-Need&id=10225016

STOP Using Facebook Ads - The Best Alternative Ad Platforms

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