Sunday 15 March 2020

STOP Using Facebook Ads - The Best Alternative Ad Platforms



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12 Best and Widely Used Facebook Marketing Tools


Even the busiest people will be checking their Facebook accounts either for personal or professional needs. Marketing through Facebook is increasing like anything and there are many businesses that have Facebook company accounts or pages.

Facebook is surely one of the best social networking sites of the current time. So focusing on the marketing of your business with Facebook will bring in greater results with fewer efforts.

Make use of these social media marketing tools which are popular in 2020 and get assured results for your business. Kick start your marketing efforts with these awesome tools.


Best Facebook Marketing Tools of 2020


1. Agora Pulse


agora pulse website homepage


Agora Pulse is the most trending social media management tool which one can use to collect all the feeds daily, can use dashboard, and publish into social media platforms. There are a lot of interactions that you can know with the help of notifications that are available here. One can even know the number of shares that you have got. The reports are obtained and can be used for presentations.



2. Hootsuite


hootsuite homepage


Hootsuite is best for those who are passionate to engage the target audience to enhance their business. This Facebook marketing tool is all in one where you can interact and get reports with ease. Advertising will never be a hassle for your brand if you use this awesome tool. You can know the user behavior based on the filters you choose like language and region.



3. Buffer


buffer homepage


Buffer is one of the best free Facebook marketing software. Now manage your social pages and accounts with this absolutely free tool. There are even premium plans which you can use based on your interest to get more assured results. Bring life to your Facebook posts with the graphics editor. You can even schedule these posts based on your interests. There is an added advantage to add content from the web to any other social media accounts.



4. Oktopost


oktopost homepage



Oktopost is a premium tool and every penny is completely worth as it helps you to manage the Facebook account with better analytics and unique campaigns. Using the editorial calendar, you can know which post attracted the audience and get more information about the different visitors. There is a curation engine as well for getting a better conversion rate.



5. Socialbakers


socialbakers homepage

Socialbakers is the amazing Facebook trends tool that helps you to know about the different techniques which your competitors are using other than just getting analytics from your Facebook account. You can use this tool and get insights and compare your success with competitors. Find out how your content is drawing results for you and get the chance of collecting detailed reports here.



6. DrumUp



drumup homepage

There is no need to spend a lot of time on content and marketing. Rather now, you can use DrumUp and automate the process which is so simple and yet saves time. You can get amazing results and enhance ROI, as you know about the content which your customers like to engage with. You can even use this tool to manage other social accounts like Twitter and LinkedIn.



7. Post Planner



post planner home page

Even though you are busy with your work there is a scope to use this tool and post engaging content at the right time. You can manage your work with this content marketing planning tool and at the same time increase your online presence by being active in the Facebook account of your business. Get customized content and increase your visitor's knowing their interests. You can even make use of the content already published previously that was a great hit or went viral.



8. Pagemodo


pagemodo homepage


Pagemodo is a handy social media marketing tool for business. There is now a lot of future for start-ups, as they can get many results in less time and can know how to build a Facebook account from scratch and so many people are using this tool.

There are many customized tabs and as well as content tools that are useful to sell the products. Expand your business by selling the coupons in the Facebook account of your business. Get viral insights from the suggested posts which you can use to get brand identity easily.



9. LikeAlyzer



likealyzer homepage


LikeAlyzer is a free social media marketing management software. With this free tool, you can know about the performance of your Facebook account and in fact any other Facebook page in a couple of minutes. This analytics will be useful to implement new strategies and get success. You can know about the rate of likes for the content which you have published.



10. Qwaya


qwaya homepage


Qwaya is the double-edged tool to do the A/B testing on the ad campaigns. You can save time by automating the ad structure. You can now know where to run the ads for better revenue and as well one can get a lot of information about the windows also. Without hassle, you can integrate the analytics of Google with your dashboard.



11. Driftrock


driftrock homepage

Driftrock is a great social media tool for B2B businesses. There are many giants and successful companies that are making use of this as this is perfect for every B2B business. Use this tool and get many leads for your business from Facebook and you can even know when is the perfect time to run the ad and get better ROI, leads and traffic.



12. AdRoll


adroll homepage


The best tool for your improvement in conversion rate is AdRoll where you can exchange almost 500 ads and then get benefits with less budget and time. You can get access to all the new social and Facebook features.

There is a perfect scope to redesign the ad, based on the user interests of mobile users. This saves a lot of your money and you can schedule your ads and display them at better times to get more likes and share even though you are busy with other work.


There may not be any fixed routine for when you will write a post, however, you can surely plan when you want them to get shared in social media. This habit will help you to organize your marketing efforts. All these are the vital Facebook marketing tools that are used in the present day to get better results. Spend your quality time on Facebook and thereby get better traffic, conversion rate and as well ROI in a short span.


Original Source:https://www.promotionworld.com/articles/social/200222-12-best-widely-used-facebook-marketing-tools

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Saturday 14 March 2020

5 Foundational Skills to Master Before Starting a Marketing Career



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The Ultimate Guide to Writing Blog Posts that Rank in Google’s Top 10

By Oscar



Blogging is crucial for every web business to progress in the digital realm. But what most people forget is the fact that blog posts require frequent updating. Competition fumes up every day in the blogging world, making it very difficult for websites to survive. A great deal of pressure is on marketers that require publication of blogs that are crisp, unique, and updated as well. More or less successful blogging requires only one thing, and that is "consistency." Without consistency, your content is just like a piece of plastic floating on the surface of the ocean, just lying there without any purpose, like garbage. Blogging is more like an inbound strategy aimed at generating more qualified leads. Even studies support the fact that blogging acquires 126% more leads.

Flat Lay Photography Blog Scrabble Bricks

As we move into the year 2020, it’s crucial for marketers to level up their blogging game. Old generic tactics for blogging aren’t going to work in 2020. Every New Year starts with a banging resolution, and your resolution this year should be to publish content that not only speaks for itself but leaves a significant impact on your audience search queries as well. Content that is able to speak for itself but fails to rank in Google's top 10 isn't going to do any good to you in the long run. All the blogs that you put forth should be able to convert into the maximum amount of leads and sales.

I have curated this blog, specifically for marketers who either don’t know their way around towards successful blog creation or have lost their touch with it. Hence, follow this guide given below to ensure you create content that compellingly engages your audience, driving towards more leads and sales.


  • Work on the Anatomy of the Blog Post


man creating a blog post

Every successful blog requires one thing in its initial phase, and that is creating a killer outline. Every great blog should start with a catchy yet compelling headline because that's probably the first thing that attracts the reader's eye. Next, always add in interesting images and infographics relevant to your topic. Then write a creative introduction. Your introduction should have the power to engage your readers quickly. Introduction is a crucial element of a blog that can either make or break your blog. It’s the only thing that will keep your audience from visiting your competitor’s website.

After you have given an outstanding introduction, highlight your main points in either a paragraph or bullet points, and briefly explain them. Always give a conclusion in the end with an invitation or feedback or probably a call to action would do. Create a comment section as well, where viewers can leave comments about their experiences with your brand or ask queries.

  • Do SEO Like a Pro



two men discussing in front of their laptopOn-site SEO always pays off. About 70-80% of users go for organic research and tend to ignore paid research. When you successfully optimize your page for on-page SEO, you are automatically driving more visitors to your website. On-page optimization takes two factors into consideration, and that is the content that you put in and the HTML. Three things that matter the most for on-page SEO and the is the value of content, use of keywords, and the overall user experience.

Your choice of keywords in your blog content shall be overlooked from your audience perspective. Make use of online tools such as a Google AdWords keywords planner and create long-tail keywords. Insert these keywords in the headlines, the content, and in the sub-heading. But always stay mindful of keyword stuffing. Refrain from using your keywords too much and avoid putting them in the wrong places. Such practice is considered demeaning and can even cost you your page since Google tends to take down such pages.

  • Pick Out a Rich Topic


Man at a laptop in an officeYour customers must always be your top-most priority. Also, pick out a topic that caters to your audience in a useful way. Don't create content on topics that the internet is already filled with. Try writing on topics that are unique, informative, and inspiring in every way. The audience online craves content that is authentic and follows a genuine idea, so, always incorporate rare ideas that drive originality, concept, and offer fruitful knowledge to your readers.

Other than choosing a mind-blowing topic, also make sure of what keeps on bugging your audience. Keep reviewing comments on blog posts to see if your audience is in need of any assistance. Cater to all their search queries properly. Send them a handful of surveys every now and then to gain relevant insights and keep a follow-up on their experience with your brand. Utilize online tools such as Buzzsumo, to educate yourself on popular posts in your niche. These tips will surely help you in taking your blogs to cloud nine.

  • Insert Stats


Adding statistical information in blogs will surely, add more value. Providing evidence-based content always creates a win-win situation for both the brand and the audience. Conduct an in-depth analysis and incorporate your findings in your introduction. This will make your blog more appealing to your audience, driving them to read more as well as allowing them to keep coming back for more. It's proven that due to short attention spans, people only read 18% of your blog posts.


statistics blog
Other than your audience, it also benefits Google, as Google is pretty much eager to know what kind of audience is visiting your website. It wants to gain insights on how many users have moved from your page to another, how much time they spend reading your posts, and what they think about your website in general. Thus, when you write a data-driven blog, you are creating more ways for your audience to stay hooked on your website for a longer period of time and always prefer your website, your content, and your brand over anything.


Wrapping Up


Are you ready to level up your blog post-game in Google's top 10? Are you prepared to see your website on Google's first page? Then, you have landed just right! Please read this blog thoroughly as it enlists all-important vital points that you should follow to increase your rankings in no time.

Original Source: https://www.promotionworld.com/articles/seo/200224-ultimate-guide-writing-blog-posts-rank-googles-top-10


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Friday 13 March 2020

Marketing Color Psychology: What Do Colors Mean and How Do They Affect C...



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10 Things to Consider When Creating a Fully Accessible Website

By David Gevorkian


According to the World Health Organization, at least 2.2 billion people worldwide have vision impairments. In the U.S. alone, 20 million people suffer from eye conditions that compromise their vision. Meanwhile, 12.8 million age 12 and up suffer from moderate to severe hearing loss.


Overall, 48.9 million Americans have some form of disability, 17.5% of which have a functional limitation.


Because the internet has made it possible for businesses to reach millions of people, it is not unlikely that a significant portion of your website visitors have some form of disability.


Web accessibility means making websites, tools and other technologies accessible to everyone, including those who have disabilities. It encompasses all forms of disability: auditory, cognitive, physical, speech, and visual.


It might seem challenging on the surface, but creating a fully accessible website is fairly easy.


Here are 10 things to consider to make your website fully accessible to everyone.


1. Easily Accessible Content

One of the major accessibility requirements for ADA-compliant websites is fully accessible content. Start by choosing a content management system (CMS) that supports accessibility. This way, you won’t have to deal with the difficult process of coding just to incorporate tools and functions for the said users. Common examples are Wordpress and Plone but many others offer similar accessibility features.

Other ways to make it easy for disabled users to access your content are:

Use headings to organize and structure your content. For example, use <h1> for the title and <h2> for subheadings.




turned on MacBook Pro beside gray mugMake sure that all links are clickable. If there are links on your article body, emphasize it by using bold or highlighting it. Use text to describe where users will be redirected if they click on those links.
Divide your content into several categories that users can click on.
Add a section that will guide users with disabilities on how to properly navigate your site.


2. Keyboard-friendly Website

Keyboard accessibility is a major element of web accessibility. Some users who are blind rely on the keyboard for navigation. People who have multiple sclerosis or Parkinson’s disease have mobility issues and weak muscle control that makes using mouse pointers or touchpads impossible. Others don’t have hands at all and make use of modified keyboards or similar devices.


Keyboard-only navigation.

Consider giving users an option to navigate your site completely using their keyboards. Keyboard navigation should be logical and intuitive which means it should follow the proper visual flow (e.g right to left, top to bottom, header first, etc.).


Tab key

The “tab” key is used to move forward, and the SHIFT+TAB to move backward. Other keys that are crucial for navigating a website are <Enter>, <Space>, and the arrow keys.


3. No Media Automation and Navigation



It’s not just annoying to see videos or audio files playing automatically when you visit a website. It’s also frustrating especially for users with disabilities. The elderly, visually impaired, or those with cognitive problems may find it hard to grasp information from slideshows. Also, turning off media can be difficult for people relying on a screen reader while those with hearing problems might find certain sounds frightening or disturbing.


4. Alt text for all Images


Alternative texts are used as a replacement or substitute for an image when it fails to load. But it also helps users with visual impairment easily understand what’s on the image, especially those who use screen readers (devices that translates texts into audio). Here’s the even greater news: alt text can even improve your site’s SEO.

MacBook Pro on top of brown wooden table during daytime5. Contrasting Colors


An accessible website has elements.That distinguish it from a non-accessible site. How is that done?


The text should stand out against the background.

It’s all about the contrast. For example, using similar colors for the text and background would make it difficult for users to read the information presented. According to the Web Content Accessibility Guidelines (WCAG), the contrast ratio for small texts should be 4.5:1 or higher while for large text it should be 3:1 or higher.


Test color combinations.


It's good practice to test color combinations before using them on your site. This can be done easily using some free online tools.


6. Resizable Texts

pixel homepage

Many people with disabilities use mobile devices to access the web, according to a survey. It’s important to make your website mobile-friendly which includes ensuring that the text adjusts to the size of the screen from where it is viewed.



7. Simple Tables


Tables are an easy way to present data. But you want to stick to simple tables and only use it for tabular data. For other contents like lists, categories, layouts, and articles, skip the tables because they can be confusing to look at from a screen reader or similar devices.


8. Structured Content

painted template for websiteStructuring your content will keep it clean, organized, and easy to read or follow. To properly structure your content, it’s a great idea to use in-page navigation and headings.

In-page navigation


Navigation inside pages helps users orient themselves on the page and find the specific information they need. You can do this by linking headings to sections that correspond to them.

One heading per page


<h1> should be used once per page, as the primary title. You can divide the rest of the page content using subheadings: <h2>, <h3>, <h4>, and so on. Do not skip a level.

9. Content Accessibility



It’s not just the design that matters. You should also keep content accessibility in mind when creating content. For example, you should write out acronyms, incorporate descriptive names and alt text for images, and use natural language whenever possible.


10. Accessible Forms


Forms are important for any website. They are used to gather contact information from customers, process orders, review shipping status, etc. Filling out forms can be challenging for people with disability so always consider accessibility when designing forms.


Each field should be clearly labeled.


Place labels adjacent to their respective fields and use the appropriate font size for them.


Provide instructions and information.


Keep instructions brief but easily understandable. Set up automatic notifications that alert users when they input incorrect or invalid information.

Original Source: https://www.promotionworld.com/articles/web-design/200226-10-things-consider-when-creating-fully-accessible-website

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Thursday 12 March 2020

TOP 9 small business ideas for 2020



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5 Trusted Ways To Create Content That Ranks In Google In 2020




Content-based marketing is one of the top marketing strategies used by digital marketing professionals in 2020. Smart digital marketers create content with the intent of increasing customer interaction with their digital brand, as well as improving the visibility of their website within Google’s search rankings.

In fact, as early as 1996, Bill Gates had this to say in an essay he shared on the Microsoft website about content marketing on the internet:

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher.”

Bill Gates was ahead of his time in realizing the importance good internet content. However, in 2020, the web is saturated with average content and often lacking truly unique content that is both useful and valuable to readers.




creating new blog postIn this article I’ll walk you through 5 trusted ways to create content that accomplishes two important goals that every content marketer should strive to achieve:

  • Creating content that ranks well in Google.
  • Creating content that is both interesting and useful to your target audience

1. Know your target audience and what they like


The first and arguably most important step in creating content is to define your target audience. You need to know what your audience is interested in if you are going to create content that appeals to them.

woman browsing on her laptop

There’s one tool that I love to use when searching for trends in what people are reading about and sharing on different websites. Buzzsumo has a content analyzer tool that shows the most shared content on a website that can be filtered by different time periods.


I use this tool for two primary reasons:

  • To see the top shared content on a competitor’s website to see the types of content that are popular within our own vertical that I can either replicate or improve upon.
  • I use it to analyze websites that are of interest to our target audience to get a pulse on the types of topics that are popular, and the topic ideas people are engaging with the most.


2. Look for gaps in content


By looking for gaps in content, I mean searching for content ideas that have not been written about extensively. While there is value in writing about popular topics, there is also greater risk because of the competition of content already written about that subject.

sidebar mediaContent gaps can occur in several ways. I’ve highlighted some of the more common content gap opportunities for content marketers below:
  • The subject has not been covered previously
  • The content is old or in need of an update
  • The content is lacking images like graphics and pictures to make it more visually appealing
To try and find gaps in content, try searching google for the subject you want to write on. Pay close attention to how others are covering the subject and look for opportunities that people aren’t writing about.

It’s also important to pay attention to the dates the content was published. If you are noticing a lot of content with publishing dates older than a year ago, there may be opportunities to provide a fresh outlook on the same subject (with new information of course!).


3. Include the proper keywords


Targeting the right set of keywords is important to ensure that your content shows up in searches for the keywords you are targeting. Keyword research is a necessary part of on-page SEO and is a critical step before hitting publish on any piece of content.


So how do you know which keywords are the right ones to target for your content?


Start off by using a keyword research tool to find keywords that are relevant to the content idea itself and keywords that have good search volume. The goal is for your content to rank well for things people are searching for. If your content ranks for keywords with high search volume, the more likely people are to see your content.


Another tool that I love using for both keyword research and content ideation is called Answer The Public.

Answer The Public allows you to enter a keyword which will then generate the top questions people are searching for related to that keyword. This allows you to create content around the top questions people are searching for.


4. Promote and earn backlinks

person typing on gray and black HP laptopIt’s important to be actively promoting your content by building some backlinks to it. These backlinks will help your content to start to gain organic visibility within the Google search engine.

Once your content has that organic visibility around specific keywords for that topic, it has the potential to earn even more backlinks as other people search for information and write about the topic while linking back to your content as a resource.

Listed below you’ll see a few of my best practices for content promotion:
  • Promote your content through media outreach efforts using a direct personalized email to all relevant media contacts and outlets.
  • Use PR databases like Cision and Muckrack to find writers and publications in the coverage area of your content.
  • Send a personalized pitch highlighting the main takeaways of your content and cover why the writer/outlet would benefit from sharing it with their audience. You can also offer quotes, interviews and expert sources to entice them to share.


5. Update, repurpose and earn even more backlinks


One strategy that many content marketers overlook is the process of updating and repurposing old content that has previously performed well. Many content marketers will simply move on to the next topic they intend to cover. By doing this they are a missing a golden opportunity.


Andy Crestodina of Orbit Media has made several legitimate arguments that updating and repurposing content is not only easier than creating new content, but also offers more long-term value. 


He argues that: 
  • Creating a new piece of content will ultimately take more time than updating an old post.
  • There is a no guarantee a new post will resonate as well as a post that has performed well previously.
  • By updating an old post, you can reach out to the people who have already shared, linked or commented on the post previously. Think of how excited they will be to read about an update on a topic they were engaged with previously?
  • Your blog post is more likely to rank higher based on previous authority the post has earned. Adding new content to a previously published post allows the opportunity to earn even more backlinks to that page, which will further establish the authority of your content.

By following the 6 trusted ways I’ve outlined above, your content will not only start to rank well within Google, but it will also be useful and engaging to your targeted audience.



Original Source: https://www.promotionworld.com/articles/seo/200227-5-trusted-ways-create-content-ranks-google-2020


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STOP Using Facebook Ads - The Best Alternative Ad Platforms

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